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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Maserati Levante starts at $72,000, Levante S for $83,000

The 2017 Maserati Levante won't arrive in the US until later this year, but we know it will cost $72,000 to park the posh crossover in your garage, Maserati spokesperson Jiannina Castro told Autoblog. The extra power from the Levante S will ring up for $83,000. The actual amounts to buy one will be somewhat higher because Maserati won't discuss option pricing or the destination charges until dealer orders begin in April. In its US guise, the standard Levante uses a 3.0-liter twin-turbocharged V6 with 345 horsepower, which can get the CUV to 60 miles per hour in 5.8 seconds. The Levante S uses the same engine with 424 hp, which cuts the 60-mph run to 5.0 seconds. Both mills use an eight-speed automatic transmission and all-wheel drive. A plug-in hybrid with the powertrain from the Chrysler Pacifica Hybrid will reportedly join the US lineup later, too. The newcomer Levante faces stiff competition among more established luxury CUVs in the US. For example, the base Porsche Cayenne with 300 hp starts at $60,650 after destination and the 420-hp Cayenne is $77,250. The Land Rover Range Rover Sport with the 340-hp 3.0-liter supercharged V6 is $65,945. We'll get another look at the Levante at next week's New York Auto Show. The Geneva Motor Show earlier in the month already provided a great opportunity to check it out. Related Video: LEVANTE - THE 'MASERATI OF SUVS' TO MAKE U.S. DEBUT AT 2016 NEW YORK AUTO SHOW Thoroughbred on-road handling meets solid off-road capabilities "Levante" is inspired by a warm wind that can change from gentle to gale force in an instant that can emerge any season or time of the year, day or night, mirroring the powerful and soulful character of Maserati's first SUV. Following the success of its global reveal in Geneva earlier this month, the all new Maserati Levante will make its way to the New York Auto Show on March 23rd for its official U.S. debut. The U.S. market launch is planned for late summer 2016 with a starting price of $72,000 for the 345 hp (Levante) and $83,000 for the 424 hp (Levante S) model (not including destination and delivery), which will be available for order in the U.S. this April. The Levante represents a new chapter in Maserati's iconic history. With over one hundred years of automotive excellence behind it, Maserati is well positioned to introduce its first ever SUV that represents the house of the Trident's core values and truly is the 'opposite of ordinary'.

Dealer sues Maserati for fabricating sales numbers

A Maserati dealer with stores in New York, New Jersey, and Florida is suing Maserati North America for allegedly requesting that they inflate sales or receive lower incentives. The plaintiff in this case refused to participate and claims that it unfairly lost profits as a result, according to Automotive News. The lawsuit hinges on a request from FCA that its dealers move vehicles into their test-drive fleet, a practice called punching them. Most stores keep at least one example of each model in their demonstrator fleet. While they don't immediately go to a customer, a punched vehicle appears as a sale for an automaker at the end of the month. This case alleges that Maserati North America told its dealers in September 2014 to punch 2015 Ghiblis, even though the sedans hadn't been delivered yet. As a result, the Italian automaker was able to post an additional 105 sales for the month. Furthermore, the stores purportedly received additional bonuses when they later sold these models to customers, and there was possibly another request to claim vehicles as demonstrators in December 2014, Automotive News reports. Amid rapidly growing global demand, Maserati increased Ghibli and Quattroporte production to 900 cars per week in mid-2014. However, the company had to reverse course in 2015 and cut back shifts at its Grugliasco factory. The launch of the upcoming Levante crossover is expected to bring another boost.