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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

2023 Maserati Grecale revealed with 523-hp twin-turbo V6

After months of releasing preview images and several delays, Maserati has introduced the Grecale, its long-awaited entry-level SUV. The sub-Levante model is aimed directly at the Porsche Macan, and it will likely become the firm's best-selling nameplate in the coming years. The latest addition to the Maserati range stretches 191 inches long and 66 inches tall, dimensions that make it about six inches shorter and nearly the same height as the Levante. Visually, it illustrates what Maserati design boss Klaus Busse meant when he told us that future Maserati models would borrow styling cues from the MC20: its front end is defined by a wide grille positioned below a pair of elongated headlights. Viewed from the side, the Grecale leans more toward sportiness than utility, while the back end wears horizontal lights connected by a strip of bright trim. Vents chiseled into the fenders and trident-shaped logos on the C-pillars link the SUV to the rest of the Maserati range. It's a design that works, in our opinion: The Grecale is recognizable as a Maserati but not a copy of an existing model. Busse told us that the idea wasn't merely to Xerox the MC20's front end onto the body of an SUV. "The design philosophy that I laid out in the beginning was actually done before we designed [the MC20 and the Grecale]. We really had to sit down and get our ahead around what we want to do with the next chapter of the brand. The reality is that 70% of the design process is understanding the message that you want to create, and the car then designs itself and the remaining 30% is just putting it on paper. We didn't want to design the car purely for Instagram; end up with a car loaded with real or fake features, lines, and creases. We're very much about purity. Maserati is a very strong performing car, so it doesn't need to shout, "Hey, look at me!" Quite the opposite; it wants to be a rolling structure, a car that adds almost visual value to its environment. That's the overreaching philosophy," Busse told Autoblog. Inside, Maserati integrated a relatively long list of tech features without making the dashboard look like the automotive equivalent of an iPhone. The driver faces up to four screens: a 12.3-inch digital instrument cluster, a 12.3-inch touchscreen for the Maserati Intelligent Assistant (MIA) digital instrument cluster, an 8.8-inch touchscreen positioned right below, and a digital clock — yes, that seemingly counts as a screen.

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers