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Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Lightning strikes behind the grille of Maserati's first hybrid model

Maserati's first production-bound hybrid powertrain will be inaugurated by the Ghibli, its entry-level model. The Italian firm released a short preview video to announce the model's imminent global debut. Posted on its official Facebook page, the 10-second-long video shows the front end of a Ghibli with blue lightning crashing across its grille, a feature that will presumably not be available on the production car. Although it doesn't reveal the hybrid's final design, let alone what's behind the grille, the flick confirms the gasoline-electric Ghibli will not look drastically different than the gasoline-only model. Minor trim differences will set the two sedans apart. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As we've previously reported, we expect the Ghibli will receive a plug-in hybrid drivetrain (rather than mild or standard hybrid technology) capable of powering it on electricity alone for short distances. It will stand proud as the first in a long line of electrified Maserati models, because every car the brand releases in the coming years will incorporate some degree of electrification. Additional hybrid models are in the pipeline, and the replacements for the GranTurismo and GranCabrio due out in 2021 and 2022, respectively, will be Maserati's first electric cars. Maserati will introduce the hybrid Ghibli online on July 16 at 1 p.m. in Modena, Italy, which is 7 a.m. in New York City and 4 a.m. in Los Angeles. Additional information (including details about American availability) will be published right after the car breaks cover, and deliveries are tentatively scheduled to start before the end of 2020. What's next? The on-going COVID-19 pandemic side-tracked Maserati's plans, but 2020 remains on track to become one of the most significant years in the company's 106-year long history. It's putting the final touches on a mid-engined coupe tentatively called MC20 that will receive a new, 630-horsepower V6 engine developed in-house. The two-seater's unveiling is now scheduled for September 2020, and it will hit the track shortly after its introduction.