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Maserati adding two more high-performance Trofeo models to the lineup

Two years ago, Maserati introduced its first high-performance Trofeo trim level to the 2019 Levante crossover. With its 590-horsepower twin-turbo V8, it became the most powerful Maserati in the lineup. It seems it will have company soon, as Maserati teased on Twitter the addition of Ghibli and Quattroporte Trofeo sedans. Besides announcing the new models, the company released a single teaser image and a reveal date. We can infer some things based on the existing Levante Trofeo, though. The Quattroporte Trofeo will undoubtedly get the same 590-horsepower V8, since it already has a low-output 523-horsepower version of the engine. The Ghibli could possibly get the V8, too, since it shares its basic underpinnings with the other two cars. Having a 590-horsepower compact sports sedan would be quite the feather in Maserati's cap, since it would outgun everything else in the segment. That being said, even lower-output versions of the V8 in the Ghibli would be exciting. These Trofeo models will also let the world know they're the fastest versions of their respective nameplates. The Levante Trofeo features the most aggressive bodywork of any Levante, and that will surely translate to the sedans. Hopefully Maserati will also see fit to provide the Trofeo sedans with upgraded suspension and brakes to handle the extra power. We should have most of the details soon. The reveal date for these high-speed Maseratis is August 10. Related Video:

Pete Grady retiring from Chrysler, Maserati

Fiat Chrysler Automobiles is about to lose one of its top executives as the president of Maserati North America, Pete Grady, has announced his retirement. A lifelong automotive industry exec, Grady joined the American Motors Corporation back in 1984 after graduating from John Carroll University in his native Ohio. After AMC was bought out by Chrysler, Grady started rising through the ranks under the Pentastar as a sales manager. He was named vice president of network development and fleet operations in 2009 and was shortly thereafter put in charge of the Chrysler Group's dealer network. He continued to hold that position when he was named last year as the top man at Maserati North America. Grady will continue to hold responsibility for Chrysler's dealer network until his retirement takes effect on March 31, 2015. His position as head of Maserati's American office, however, will pass to the Trident marque's global sales chief Christian Gobber, who will hand off responsibility for the Chinese region to Mirko Bordiga but maintain his global portfolio. CHANGES AT THE TOP IN MASERATI NORTH AMERICA AND MASERATI CHINA Monday, 8 December 2014 – Effective January 1st, 2015, Christian Gobber will be assigned responsibility for Maserati North America, replacing Pete Grady, who has announced his intent to retire effective March 31st, 2015. Christian Gobber will maintain his responsibility for Maserati Global Sales. Effective January 1st, 2015, Mirko Bordiga will join Maserati and will be assigned responsibility for Maserati China, replacing Christian Gobber. Maserati further strengthens its sales and commercial structure in the two main markets for the Trident brand. Maserati CEO Harald Wester thanks Pete Grady for his dedication and achievements at the helm of Maserati in North America, and wishes all the best to Christian Gobber and Mirko Bordiga in their new positions. ### Chrysler Group's Grady to Retire December 5, 2014 , Auburn Hills, Mich. - Chrysler Group today announced that Peter Grady has stated his intention to retire, effective March 31, 2015. In the interim, Grady will retain his current responsibilities as Vice President Dealer Network Development and continue as a member of the Company's NAFTA Leadership Team. In a move announced earlier, Christian Gobber will assume responsibility for leading Maserati North America, effective January 1, 2015.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.