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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

The Mercedes-Benz S-Class leads this month's list of discounts

Like last month, the biggest discounts car buyers will find on new vehicles are all applied to expensive luxury sedans. Unlike last month when there were two, there isn't a single Rolls-Royce to be found anywhere in the top five. Sorry, one-percenters. But just because the pinnacle of European luxury isn't represented doesn't mean there aren't big discounts to be found on lovely luxury sedans. In fact, this month's list is led by the 2020 Mercedes-Benz S-Class, a technological wonder that coddles its driver and passengers with all the bells and whistles the German brand has to offer. The Mercedes-Benz S-Class is offered in many shapes and sizes with several powertrain options. That means there will be a huge variance in prices across the model range, but on average, 2020 S-Class buyers are seeing $11,803 lopped off the car's $109,447 sticker price, leaving an average transaction price of $97,644. That's a savings of nearly 11%. It's worth noting that there's a new S-Class for 2021, but the 2020 edition is still a lovely machine. Up next is the Porsche Taycan, sitting in second place just like it did last month. Buyers are seeing average sticker prices of $125,736 but are paying $113,938. That's a savings of $11,798 — or about 9.4% — off the price on the window sticker. As was the case last month, we're not sure how many of the Taycan's buyers will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three for the month of July is the Maserati Ghibli. With an average discount of $10,161 that represents a whopping 14.3% of the car's sticker price, this Italian luxury sedan actually leads the list of vehicle discounts when ranked by percentage. And if you're a Maserati fan but the Ghibli isn't your cup of espresso, the Levante crossover and larger Quattroporte sedan are also seeing very large discounts. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Mercedes-Benz EQS Edition One revealed

Maserati's electric Alfieri two-seater coming in 2020

Maserati recently said it would sell its first electric car by 2020, and now we know exactly what it will look like. The company told Just Auto that it would build an EV version of its Alfieri, a two-seat concept car that it first unveiled at the Geneva Motor Show in 2014. The Alfieri (above), which will also be produced with a V6 engine, "is being designed as a competitor to the 911 but it will be a larger car," said European GM Peter Denton. "More the size of a Jaguar F-Type." The gasoline version will go on sale in 2019, Maserati says, well past its original 2016 launch date. It was originally supposed to be a V8, but the company decided to go with a smaller engine to meet environmental requirements. There are no details yet on the performance or price of the EV model, but we'd expect it to have outstanding performance (and hopefully decent endurance), given its Italian pedigree. Maserati's parent Fiat is a reluctant player in the EV industry. CEO Sergio Marchionne recently told Car Magazine that "I don't know how to make [Tesla's] economic model work," but added that there's nothing Elon Musk's company can do that Fiat or Maserati can't. However, the car is set to arrive in 2020 and things can change a lot. Who would have thought just three years ago that Tesla would get nearly 400,000 pre-orders for an EV, for instance, or that Volkswagen would switch from a diesel-heavy lineup to an electrified future? Related Video: This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Featured Gallery Maserati Alfieri Concept at 2014 LA Auto Show View 21 Photos News Source: Just Auto Green Maserati Coupe Electric Luxury Performance maserati alfieri