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Maserati GranTurismo EV reappears in spy photos

Maserati made it clear that it was working on a new electric sports car last year, and that it would be a successor to the GranTurismo sports coupe. The car has reappeared in these spy photos, and they give us a better look at the car than the official teaser images. The camouflage also appears to feature an additional name. Let's first talk about the name. In addition to the regular Maserati name, the camouflage now has another word: "Folgore." Translated from Italian, it means "lightning" or "thunderbolt." Maserati brought up this name a couple years ago when it started talking about its future electric vehicles, and it first referenced an electric version of the MC20 mid-engine sports car. So this confirms this prototype is electric, and that it will probably be known as the GranTurismo Folgore. As for the looks, the Folgore actually looks a whole lot like the internal-combustion car it will replace. That's no bad thing, though, since the old coupe is still a looker. The front fascia has the most obvious changes with a grille that's more of a simple oval shape, still bearing a large Maserati trident. The headlights are more vertical now, which helps tie it to the MC20. Looking at the rest of the car, the proportions are still very classic with a long nose and short deck, despite not needing that front-end space for an engine. The fenders are still voluptuous, and the rear lights are similarly shaped to the old car, though much slimmer. We're expecting to see the GranTurismo Folgore revealed this year, which is slightly later than Maserati initially planned. The MC20 Folgore powertrain previewed a couple years ago featured three electric motors, one at the front and two at the rear, and it would likely be carried over to the GranTurismo. Power was estimated at more than the combustion MC20's 620 horsepower. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

All future Maseratis will borrow styling cues from the MC20

Maserati's recently-unveiled MC20 coupe points to the direction stylists will take the rest of the company's range in during the 2020s. Its proportions will remain unique – the company isn't about to make the family-friendly Levante mid-engined – but its front end and its pure, simplified approach to design will permeate other models. "The face of the MC20, with the low-mounted grille and the headlights positioned much higher on the fascia, is our new design language," affirmed Klaus Busse, the head of the company's design department. He added it's a look that draws inspiration from past models, including the limited-edition MC12 built between 2004 and 2005. Lighting technology has evolved considerably since the middle of the 2000s, so designers and engineers are now able to use LEDs to give Maserati's future models a more distinctive-looking face, especially at night. Autoblog understands the second-generation GranTurismo scheduled to make its debut in 2021 will be the first MC20-inspired model. Its styling cues will also influenced the Grecale, a smaller SUV positioned below the Levante and possibly related to the Alfa Romeo Stelvio. Maserati's aim isn't to end up with a range of nesting doll-like models that all look the same, so expect to see variations of the MC20 theme as the line-up develops. Busse also shared insight about how his team shaped the MC20 (pictured). Early on, he insisted the car shouldn't receive oversized air inlets or a park bench-sized wing on the back. His team consequently integrated all of the components that create downforce below the axle line, which runs through the middle of the wheels. It's a pure, simple approach to design that will characterize future models, meaning they'll be sporty in a subtle, elegant way. Related Video: