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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati MC20 spy photos show supercar in broad daylight

The upcoming Maserati MC20 mid-engine supercar has been teased a number of times, but thanks to new spy photos, we finally get a clear look at the prototype. Our spy photographer caught the MC20 in broad daylight from nearly every angle, and it was wearing relatively thin camouflage. The nose of the MC20 seems to take a lot of inspiration from past and present Maseratis. It has a slightly more aggressive oval grille that will house a big trident square in the middle. Two smaller grilles flank the center one. The headlights and hood design look slightly reminiscent of the MC12 supercar, which was based on the Ferrari Enzo. The lights have a similar shape that looks like it might wrap down around the sides of the fender. The little vents in the hood also call to mind the MC12. The sides of the MC20 aren't too over-the-top. It has two relatively small intakes in the rear fender, one upper and one lower. There's a small vent in the front fender. The body's lines are smooth and curvy. The rear pillar is fairly thick and the side skirts are rather deep. The wheels have quite a bit of vinyl covering, but they seem to have some sort of three-spoke or split three-spoke design. At the rear of the car, there are few wings, spoilers or other aerodynamic paraphernalia besides the simple rear lip to distract from the clean curves. What we can see of the taillights suggests thin, wide units with arrow-like points in the lighting elements. There appear to be plenty of vents for cooling and aerodynamics, and the twin tailpipes exit roughly in the middle and a bit inset to the edges of the car. While we don't know all the details about the car, we know a fair bit about what will power it. It will use a twin-turbo 3.0-liter V6 making 630 horsepower and 538 pound-feet of torque. It's also an in-house engine, not one built by Ferrari. There have been reports that the engine could see a hybrid version with multiple electric motors appear with over 700 horsepower, but it's also possible that those reports of an electrified engine could simply be referring to a 48-volt mild-hybrid assist that could be a part of the standard V6. We're expecting the regular V6 MC20 will be rear-wheel-drive with some kind of dual-clutch or conventional automatic transmission. If the high-output hybrid rumors are true, that version would likely be all-wheel-drive. We should know more when the car makes its debut this September. Related Video:    

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.