2010 Maserati Granturismo S Auto on 2040-cars

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Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.

2025 Maserati Grecale Folgore First Drive: Roughly translated 'electric Maserati SUV'

LECCE, Italy – Maserati believes its customers should decide if and when they go electric. While itÂ’s building up its range of EVs for motorists who think a twin-turbocharged V6 engine is the automotive equivalent of the horseshoe crab – the next-generation Quattroporte and Levante will notably be electric – itÂ’s still developing and selling gasoline-burning cars for those who are less than enthralled by battery technology. It launched the Grecale, its smallest SUV and its most affordable model by a significant margin, in 2022 and initially made it available with either a four- or a six-cylinder engine. ItÂ’s a bet that paid off: Aimed at the Porsche Macan, the Grecale has predictably become the Italian companyÂ’s best-selling model. The range expands later this year with the all-electric 2025 Maserati Grecale Folgore. In Italian, its name means "lightning," so that's fun.  Some carmakers, such as Mercedes-Benz, set their electric and gasoline-burning models apart by lumping the EVs into a sub-brand and giving them a powertrain-specific design. Maserati sees this approach as an avenue thatÂ’s best detoured, so the Folgore doesnÂ’t scream, “Hi, folks, look at me: IÂ’m electric!” It looks pretty much like the piston-powered Grecale with the exception of minor details. That's intentional. “In terms of the shape of the car, we donÂ’t want to change the customerÂ’s perception. Our customers know Maserati as a luxury brand, but weÂ’re also known for Italian design. We donÂ’t want to be generic; we want to be timeless. We donÂ’t want to follow a trend. Our mission is to achieve visual longevity,” Maserati designer Andrea Bruno told me on the sidelines of the Grecale Folgore launch. “These trends move fast. One month, everyone loves it. The month later, everyone has already forgotten it. We need to do something timeless.” Some of the visual changes made to the Folgore help improve driving range by reducing the drag coefficient. Up front, thereÂ’s a redesigned grille with a much smaller open area. Out back, Maserati added a redesigned air diffuser. Copper-colored accents also make the Folgore stand out, and the gasoline-powered modelÂ’s three fender-mounted air intakes are filled in and fitted with LED lights. Rame Folgore, a paint color that changes from gray-ish to brown-ish depending on the light that hits it, is EV-specific as well. It's the color you're seeing in our gallery, above. Other colors are also available.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.