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Step inside the secret lab creating Maserati's future

MODENA, Italy – Driving Maserati's raucous GranTurismo MC and the effortlessly quick Levante SQ4 back to back feels like traveling through time. Horsepower doesn't go out of style, but a user interface quickly does, and the GranTurismo looks like it's from another era in that respect. Designers, engineers, and executives are busily orchestrating a transformation that will ensure the 105-year old firm's next leap forward is even more dramatic. Autoblog went behind the scenes in Maserati's Innovation Lab – which has never been opened to outsiders before – to find out how the looming metamorphosis will shape Fiat-Chrysler Automobiles' (FCA) flagship brand. Maserati is on the brink of a ground-up redesign that will take it into new segments of the market, and diversify its powertrain palette. We heard the term electrification used on many occasions during our visit, though company officials resorted to automotive omerta when we asked for additional details. An earlier product plan reveals every upcoming addition to its line-up will be available with an electric powertrain, and there will be quite a few cars to electrify. Historically a small, almost niche automaker, Maserati is on track to release five new models between 2020 and 2023, including a second SUV positioned below the aforementioned Levante, plus replacements for most of its current cars. Technology is playing a significant role in Maserati's renaissance. The company's four-year-old Innovation Lab is home to simulators capable of reproducing six months' worth of wear and tear in two weeks. Engineers can dial in a variety of situations, locations, and road conditions, ranging from a winding country road in France to a busy highway in southern California. They can digitally insert potholes, add rain or fog at the push of a button and remove either just as quickly, and put virtual prototypes on a long list of race tracks around the world, including the Nurburgring. Digital wind tunnels help the team test future cars well before they're built. This approach saves time and money, explained Luca Dusini, the man responsible for Maserati's vehicle dynamics testing and simulation. Making every dollar and each minute count is key to pulling off such an ambitious overhaul. 90% of development work is carried out on the various simulators, according to Dusini. This is significant, because Maserati is developing most of the technology it will pack into its future models from scratch.

Ghibli PHEV will launch Maserati's electrification offensive

The hybrid variant of the Maserati Ghibli  announced in 2019 is allegedly scheduled to make its public debut during the 2020 Beijing Motor Show. The yet-unnamed model will launch the Italian brand's electrification offensive. Sources familiar with Maserati's plans told Automotive News Europe the Ghibli hybrid will greet the public for the first time when the Beijing show opens its doors on April 21. Going hybrid in China makes sense on several levels. It's an important market for Maserati, the current-generation Ghibli (pictured above) broke cover at the 2013 Shanghai auto show, yet it's a country it has struggled to gain a secure foothold in. Adding electrified options to its range could give its annual Chinese sales a big boost because officials are promoting cars with a plug to curb pollution. There's no word yet on what kind of hybrid technology the Ghibli will receive, though Automotive News Europe speculated it will be a plug-in setup capable of powering the sedan on electricity alone for short distances. Similarly, it's too early to tell if the Italian firm will drop a hybrid powertrain into the Ghibli as we know it and push it to the market, or if it will also make visual, tech, and other mechanical updates to the seven-year-old model. Maserati hasn't commented on the report, and it hasn't announced when the Ghibli hybrid will make its debut; it only pledged to release the model in 2020. Similarly, we don't know if the sedan will be sold in the United States yet. We've reached out to the company for clarification, and we'll update this story if we learn more. Looking ahead, every model Maserati releases will incorporate a degree of electrification. Some will be hybrids, we expect the existing Quattroporte and Levante models will receive gasoline-electric technology, and we know the replacements for the GranTurismo and the GranCabrio due out in 2021 and 2022, respectively, will be the firm's first battery-electric models. There's a new sports car right around the corner, too, and rumors indicate it will be aimed at the Lamborghini Huracan Evo, but we'll need to be patient to find out what's under the camouflage. Related Video:

2019 Maserati Levante GTS First (Wet) Drive Review | A brief taste of a Ferrari-flavored SUV

If it rained any harder, someone would've had to scrounge up an extremely old man to build a giant ship and start herding animals. Lake Huron is dryer. My shoes were still unwearably soggy the next day. So, not exactly the best environment to sample the 550-horsepower, V8-powered leviathan of a performance SUV known as the 2019 Maserati Levante GTS. Sure, it has all-wheel drive and a limited-slip rear differential, but those are traction aids, not magic. In any event, our time with the "lesser" of two V8-powered Levantes would be limited, compromised and extremely damp, but several laps around the M1 Concourse in Pontiac, Mich., nevertheless provided a taste of what one might expect under better conditions. Chiefly, you can expect noise. Beautiful, beautiful noise. Even with our heads and ears encased in helmets, the V8 sang a nasty warbling wail. Though built by Ferrari in Maranello, the 3.8-liter twin-turbo V8 doesn't build to the expected screaming Italian crescendo – it's deeper, more muscular and still deeply invigorating. You'd undoubtedly drive like a buffoon just to hear the thing. Second gear may be popular. Maserati Levante GTS View 8 Photos Stuffing a V8 into the Levante was never originally intended. It was only supposed to have a V6. Nevertheless, a group of engineers secretly took it upon themselves to see if they could fit the Quattroporte GTS' V8 into the Levante, because why not? Turns out they could and in the process, even beef up the engine. Rather than being lambasted by their bosses for going rogue on their little skunkworks project, Maserati instead green-lit not one but two V8-powered Levantes: the 550-hp GTS and 590-hp Trofeo. See, screwing around at work does have its benefits. The differences between GTS and Trofeo are largely horsepower, some minor cosmetic differences, and the Trofeo's extra standard equipment and heftier price tag. Respectively, that would be $121,475 and $171,475. The priciest V6-powered Levante S GranSport goes for $93,475. Maserati Levante Trofeo View 13 Photos Maserati didn't stop with the engine, however. The chassis was tuned to handle all those extra prancing horses, and while suspension componentry is shared with the rest of the line, tuning is specific for the V8's. The Sport Skyhook adaptive damping system was also retuned, while the air springs feature six different height levels spanning a total of 3 inches from its lowest to highest position.