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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Stellantis announces ‘Circular Economy’ business to drive revenue, decarbonization

Stellantis has already announced its plans to reach net-zero carbon emissions by 2038. Today, the automaker has announced a new business unit to help it reach that goal while generating 2 billion euros per year in revenue by 2030. The “Circular Economy” business will help make revenue less dependent on finite, rare and ecologically problematic materials. The Circular Economy model features what Stellantis calls a “4R” strategy, comprising remanufacturing, repair, reuse and recycling. The goal is to make materials last as long as they can, reducing reliance on the acquisition of those precious new materials in the future by returning them to the business loop when theyÂ’ve reached the end of their first life. Through these processes, Stellantis says it can save up to 80% raw material and 50% energy compared to manufacturing a new part. Remanufacturing, or “reman” in Stellantis shorthand, means dismantling, cleaning and rebuilding parts to OEM spec. Nearly 12,000 remanufactured parts are available for customers to purchase. Some remanufacturing is done in-house, and some with partners and through joint ventures. Repair is pretty obvious — fixing parts to put back into vehicles. This also consists of reconditioning, to make a vehicle feel like new. Stellantis boasts 21 “e-repair” centers for repairing electric vehicle batteries.  Reuse refers to parts still in good condition from end-of-life vehicles sold as-is. Stellantis says it has 4.5 million multi-brand parts in inventory. These are sold in 155 countries through the B-Parts e-commerce platform. Reuse also refers second-life options, such as using batteries outside of automotive purposes. Recycling involves dismantling parts and scraps back into raw material form that is then looped back into the manufacturing process. Stellantis says it has collected 1 million parts for recycling in the past six months. Recycling doesnÂ’t get counted in that aforementioned 2 billion euros of revenue, but it does save the company money on acquisition of raw materials. As for batteries, specifically, Stellantis expects this recycling business to ramp up after 2030, when the packs currently in service begin to reach the end of their lifecycle. Stellantis will use its new “SUSTAINera” label to denote parts that are offered as part of its Circular Economy business.

The Maserati MC20's new Nettuno V6 is a high-tech showpiece

It's been more than two decades since Maserati was in the business of developing an in-house 90-degree V6 engine, and the last one it had traced its genealogy back 30 years. That story started in 1968, when Citroen took a controlling stake in Maserati, and the French requested that the Italians create an engine for the 1970 Citroen SM. Famed Maserati engineer Giulio Alfieri designed a 2.7-liter V6 producing 170 horsepower that could be built using Maserati's existing V8 tooling, hence the 90-degree angle. Alfieri then revised that V6 and bored it out to three liters, upping output to 187 hp, for use in the 1972 Maserati Merak. A decade later, Maserati – now owned by Alejandro de Tomaso, who had fired Alfieri — started with Alfieri's V6 philosophy when developing a mill for a new sports car. The resulting V6 unit, in 2.0-, 2.5-, and 2.8-liter displacements, was the first twin-turbocharged motor put into a production car. That car? The hot, gorgeous mess known as the 1984 Maserati BiTurbo. Almost 10 years on, the 1992 Maserati Ghibli II would get a 2.0-liter version of this 90-degree V6 making 306 horsepower. The 1995 Ghibli Cup turned that mill up to 330 hp, crowning the 2.0-liter V6 as the most power-dense engine in a production car, surpassing 1990s icons like the Jaguar XJ220 and original Bugatti EB110 (both 155 horsepower per liter). When the Ghibli exited production in 1998, Maserati ceded engine development duties to Ferrari by order of Fiat, which owned both automakers. 2022 Maserati MC20 View 47 Photos Nettuno, the new beating heart of Maserati Now we have the Nettuno, a 90-degree 3.0-liter V6 created to power Maserati's renaissance and making its debut in the chunky, aerodynamic form known as the MC20. At 630 horsepower and 538 lb-ft of torque, the engine almost picks up where the Ghibli Cup left off: with 210 horsepower/liter, the Nettuno is one of the most power-dense in the world. The Bugatti Chiron, Ford GT, and McLaren 756LT don't crack 200 hp/l. The only production cars in the ballpark are Euro specials like the Mercedes-AMG A45 (208.4 hp/l). Beyond it are seven-figure hypercars like the SSC Tuatara (229 hp/l) and Koenigsegg Jesko (256 hp/l on gas, 320 hp/l on E85). The word we're looking for in Italian is bentornato. Welcome back, Maserati.