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Maserati GranTurismo MC Stradale is an interesting choice in the world of lux GTs

The Maserati GranTurismo MC Stradale sits in an awkward place in the modern world of European grand tourers. Despite its voluptuous Italian body, with 454 horsepower and a six-speed automatic gearbox, it's a bit behind the times when 500 or 600 hp are the norm with seven- or eight-speed transmissions. The GranTurismo is also being phased out, but it's not nearly old enough to be a classic yet. Why would anyone spend their hard-earned dough for this Maserati? XCar Films aims to find out and eventually presents an interesting argument about why the GranTurismo is still worth at least considering against competitive entries from Aston Martin, Porsche, Ferrari or the rest of the European performance pack. This is likely just a temporary goodbye to the GranTurismo anyway, because Maserati plans to revive the name in 2018 with a production version of the Alfieri concept coming in the mean time. If nothing else, this video is a great way to say goodbye to the curvaceous coupe. Related Gallery 2014 Maserati GranTurismo MC Stradale four-seater News Source: XCarFilmsImage Credit: Related images copyright Maserati Maserati Coupe Performance Videos xcar maserati granturismo mc

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

2015 Maserati Quattroporte gets the lightest possible updates

A week after its debut on the interwebs, Maserati has trotted out its freshened Quattroporte range at the LA Auto Show, giving us our first in-person look at the changes to the top-of-the-line GTS trim.
Maserati has tweaked the headlights across the range, while the GTS gains new body-color trim pieces on the lower bodywork. Red badging on the wheelcaps and and a freshened trident badge are some of the more obvious changes, while new lower bodywork is matched to the main exterior color. While these tweaks are nice, we aren't totally sure they deliver on the "sportier and aggressive appearance" that the Italian company is aiming for in model year 2015.
What do you think? Could Maserati have stood to go further for the 2015 Quattroporte, or is this sort of super-light freshening just what the doctor ordered? Let us know what you think in Comments.