06 Gransport Le * F1 * Carbon Black * Skyhook * Red Calipers * Rear Spoiler.. on 2040-cars

Auto blog

Leak confirms Maserati product plans, five new models

It isn't a secret that Maserati is planning a product expansion in an attempt sell 50,000 units annually by 2015, but the automaker hasn't officially announced just how it plans to do so. Yes, we've seen (and driven) the 2014 Quattroporte, checked out spy shots for the smaller Ghibli sedan and Maserati even confirmed the Levante name for its SUV, but a leaked document reported by CarScoop could shed some light on how the Italian automaker intends on carrying out its rapid growth.
According to the image, the new Ghibli and Levante models will considerably lower the entry price point for the Maserati brand with the sedan having a price range from around $72,000 up to just over the $100,000 mark, with the SUV starting at close to $80,000 and topping out at almost $200,000. It also looks like the GranTurismo and GranCabrio will be getting redesigned in the near future at which point the new Gran Sport model will be added to the mix - otherwise known as the which often-rumored sports car with which Maserati will do battle with the Porsche 911.

Maserati offers Extra10 limited powertrain warranty on all new vehicles

Maserati is still trying to get its sales forecasts to match its sales results. A raft of new product should keep the Italians on the list of vehicles to compare when shopping for luxury performance, but reliability concerns continue to cast shadows. With the Grecale on the way, Maserati will likely begin luring buyers focused a lot more on reliability than the usual Quattroporte owner. To address potential mechanical doubts, Maserati's offering a new Extra10 Warranty Program around the world on every new model to allay some fears. The 10-year limited powertrain warranty covers the engine and transmission or transaxle. The good news is that not only will it be available to North and South American buyers from October 1, 2022, certain current owners whose Maseratis are no more than 9.5 years old will be eligible, and the warranty doesn't cap mileage.  It won't be free, but few such warranties are. It's offered as an add-on to Maserati's extended warranty offerings, which can cover a powertrain for up to seven years and unlimited miles so long as extensions are purchased within the warranty and mileage periods. The present plans already include benefits like roadside assistance and help with onward travel. Extra10 throws in other sweeteners like pick-up and return service and a courtesy car. The automaker has made Extra10 transferrable, too, "aimed at consolidating the value of its cars over time, guaranteeing total peace of mind by combining top performance and the driving pleasure typical of every Trident car." Finally, Maserati says "Customers have the option of purchasing extended powertrain coverage in one-year increments (e.g., 5th year to 10th year of ownership)," so there's no large lump sum necessary.  Once October hits, interested owners should visit their Maserati dealers to see if their vehicles are eligible. The program excludes cars that have been raced "or tampered with," cars that have been in major accidents, and cars that are stolen. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.