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Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati video sheds a little light on mid-engined MC20 coupe

Maserati is preparing to unveil the MC20, its first new model since the Levante made its debut in 2016. It released a short video to whet our appetite before the mid-engined coupe makes its global debut on September 9. Posted on its official Twitter account, the five-second video does an excellent job of keeping the MC20's design under wraps, but it helps us decode what's lurking under the camouflage. It suggests Maserati stylists don't have a straight-edge in their arsenal of tools, because nearly every surface looks deliciously curved. We also get a quick glimpse at the vents chiseled into the hood, and at the air intakes positioned over the rear wheel wells. Out back, the coupe will feature louvers over the rear window, according to a different video posted on the company's Facebook page. We'd say it's safe to bet the cabin will receive the digital rear-view mirror that's slowly making its way across the Fiat-Chrysler Automobiles (FCA) portfolio. Louvers have never stopped carmakers from hanging a conventional rear-view mirror above the front passengers, but the MC20's represent a golden opportunity for Maserati to flex its technology muscles. Whether they'll be standard or optional is up in the air. Although Maserati is trickle-feeding us clues, earlier spy shots taken near its headquarters in Modena give us a much better look at the MC20. Its proportions reveal its mid-engined layout, and even the camouflage can't hide the low-mounted oval grille with the firm's trident emblem. It's a styling cue that subtly links the MC20 to the firm's past models, like the race-winning Tipo 61 (also known as the Birdcage) built from 1959 to 1961. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Power for the MC20 will come from a 3.0-liter V6 engine developed in-house and twin-turbocharged to 630 horsepower and 538 pound-feet of torque. Called Nettuno internally, the 90-degree six-cylinder will have an 8,000-rpm redline, and it will spawn a track-only engine that will power Maserati's future race cars. Unconfirmed rumors claim the MC20 range will later grow to include a hybrid variant with at least 700 horsepower on tap, and a convertible. Maserati is investing significant resources into the development of electric powertrains, the next-generation GranTurismo will run exclusively on batteries, so we wouldn't be the least bit surprised if Maserati delivers an MC20 without exhaust pipes sooner or later.

Maserati readies Modena plant for Alfieri, shelves GranTurismo soon

It is highly likely that the Maserati GranTurismo will soon go the way of the Biturbo. An Australian Maserati executive was quoted as saying that GranTurismo production will end by the end of this year, and Maserati itself has announced that the Modena plant making the GranTurismo will face production line upgrades to prepare for a new model. Glen Sealey, general manager of Maserati's Australia and New Zealand operations, told Carsales that GranTurismo production will cease by the end of 2019, and that dealer stock Down Under will last until mid-2020. The GranTurismo will reportedly be succeeded by the all-new Alfieri coupe, based on a space-frame chassis that will also see a convertible variant added to the lineup. Earlier reports have included the mention of a full-electric Alfieri version produced with Ferrari know-how. Maserati's own statement says that upgrading and renewal of the Modena production lines will begin in the autumn of 2019, meaning that the GranTurismo should remain in production for less than nine months. Maserati also mentioned "a totally new model, a characteristically Maserati sports car" entering pre-series production during the first half of 2020, but according to other reports, it could take until 2022 for the Alfieri to reach customers. If that's true, there'd be quite a gap in the Maserati portfolio. The GranTurismo was launched at the 2007 Geneva Motor Show, though updates have strived to prolong its shelf life. Recent GranTurismo sales in the United States have been modest: after a little more than 2,000 units sold in 2016, sales halved for 2017. Maserati has stated earlier that it wants to reach 100,000 global sales by 2022, with a 15-percent profit margin. Image Credit: Maserati Plants/Manufacturing Rumormill Maserati maserati alfieri