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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Alfa Romeo 8C, Maserati Quattroporte and Granturismo models recalled over rust fears

The National Highway Traffic Safety Administration has announced Maserati and Alfa Romeo are recalling certain Quattroporte, Granturismo and 8C models over potentially faulty tie rod ends. According to NHTSA, 2005-2008 Quattroporte, 2008 Granturismo and 2008 8C units may have been assembled with tie rod ends that have insufficient corrosion protection. As such, the components may rust, weaken and potentially fail. If that happens, the driver could lose control of the vehicle and cause an accident.
Maserati and Alfa Romeo will contact owners and replace the tie rod end assemblies once the recall gets underway in June. All told, 7,438 vehicles are impacted by the recall. You can read the full NHTSA notice below for more information.

2015 Maserati GranTurismo to show new styling language for brand

Despite the fact that Maserati has yet to officially mention the next generation of its grand touring lineup, it seems like we know plenty of details about the upcoming range of Maserati coupes and convertibles. First we heard that the GranTurismo line would be growing to include three models, then we heard that new, smaller two-seater (possibly named Gran Sport) could be here by 2016 and, most recently, reports indicated that the GranTurismo's successor will feature more compact dimensions to better take on the Porsche 911.
Now Edmunds is reporting that the 2015 GranTurismo will mark a major evolution in the design language for the Italian automaker, while the Levante SUV will get the current styling cues found on the 2014 Quattroporte and 2014 Ghibli. The article also says that Maserati is planning to offer its models with a wider range of available colors and that it will introduce new limited-edition models as well all in hopes of selling 50,000 units globally by 2015.