2005 Cambiocorsa Used 4.2l V8 32v Automatic Rwd Coupe Premium on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati MCXtrema revealed as a track-only limited-production 'toy' at The Quail

The Maserati MCXtrema just had its sheet pulled off at The Quail, A Motorsports Gathering. It’s yet another race car variation of the MC20, following in the footsteps of the Maserati GT2. Unlike the GT2, though, the MCXtrema is not designed to be used in any official racing series. Instead, itÂ’s a race car built without boundaries for maximum performance. And of course, because itÂ’s a race car, itÂ’s not street-legal either.  What is it for then? Maserati claims the MCXtrema is meant for “purist collectors and for the loyal customers of the brand, who wish to add a new ‘toyÂ’ to their garage that can swallow up the curbs of the most exciting tracks during private tests.” Basically, just think of it as a millionaireÂ’s toy to take out on the occasional weekend track day. ItÂ’s just for fun, not for any serious competition use. Since itÂ’s not regulated by any specific racing series, Maserati pumped output all the way up to 730 horsepower from the twin-turbo Nettuno V6 engine. ThatÂ’s 109 horsepower more than the road car and the GT2. Maserati didnÂ’t go into detail about the aero and suspension package, but it sure does look as extreme as the name of the car makes it out to be. Only 62 MCXtremas will be built, and from what we can tell, theyÂ’re already spoken for. WeÂ’re not sure how much one will cost either, but youÂ’ll be able to see it in person at The Quail on the Monterey Peninsula today. Related video:

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.