Lotus Evora Base Coupe 2-door on 2040-cars

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Lotus supposedly working up a new Elan, again

Geely's investment in Volvo, and giving Volvo the freedom to do what Volvo knows how to do, propelled the Swedish automaker to another level. This could be the year English automaker Lotus begins the same climb. Late last year, Bloomberg said Geely committed an initial $2 billion to the Lotus renaissance. That number was low, the Financial Times reporting Geely planned to invest billions over the next five years. In May this year, Lotus announced it was hiring 200 new engineers and opening a new engineering center to develop a new range of SUVs, GTs, and sedans that would expand consumer appeal to triple its current annual volume. Sports cars are a vital part of the new mix as well, Autocar citing Lotus insiders for a report that a new Elan convertible sports car has "a strong possibility of being revived in the next few years" as a nameplate.    Lotus made a splash about bringing back the Elan — along with a new Esprit, Eterne, Elise, Elite, and city car — at the 2010 Paris Motor Show. That was a very different Lotus, when Malaysian automaker Proton owned the English outfit and ex-Ferrari marketing honcho Dany Bahar manned the helm. In spite of promises of funding, the team at Hethel lurched through years of corporate drama and dire finances until Geely took over in 2017. The latest Elan whispers sketch a convertible targeting the Porsche 718 Boxster - Lotus in general has Porsche in its sights. The car pictured above is from the first re-animation of the Elan badge, from 1989 to 1995. A coming Elan would sit above the Elise in the lineup, with more space, amenities, and luxury, at the same time as it would focus on being the lightest and most agile in the segment. Before that arrives, however, Lotus needs to finish developing the sports car platform that will help carry the brand's new range for the next decade; The Lotus SUV uses Volvo's SPA architecture that carries the XC90 and XC60. CEO Phil Popham's Vision-80 program — which now seeks to grow annual volume not merely triple but six-fold to 10,000 cars by 2029 — will be centered around the multi-material architecture that replaces the Elise and Evora architectures presently employed. Due in two years, the rivet-bonded "alloy-core" chassis will likely include carbon fiber and other advanced materials.

Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Leaked patent images show forthcoming Lotus SUV

Upon discovering leaked patent images of a Lotus SUV, the proper response is, "It's about time." Not because we've been insomniac with anticipation of a people-hauler from Hethel, but because we've had at least three years to prepare. Make that ten years if you start the clock from when Lotus blitzed the 2006 Paris Motor Show with the seven-seat APX concept in 2006. The APX first brandished the company's Versatile Vehicle Architecture (VVA). An evolution of that VVA - which can withstand a 3,520-pound curb weight - still supports the Evora. In 2015, when Malaysian carmaker Proton owned Lotus, Lotus CEO Mark Gales announced an SUV already in development that would be "the fastest and most agile" of its kind, and target the Porsche Macan. Now, with a new owner, better sales, and much bigger profits, we get a clearer view of what this slow-cooked, swoopy Lotus van might bring. The front clip, center roof channel, what look like bulging rear wheel arches, and the taillight treatment establish Lotus ties. The side view stands as notable for its rear window treatment and high-altitude fuel filler cap, both design elements echoing the 1974 Lotus Elite and foreshadowed by Gales two years ago. Tech rumors posit a Toyota-sourced four-cylinder engine and a 1,600-kilogram curb weight objective. That's 3,520 pounds in US speak, yet with a new car range in the works and more Geely-funded tools to choose from, the SUV won't use the aged Versatile Vehicle Architecture. If Lotus succeeds at the scales, the SUV would subtract roughly 1,000 pounds from a Porsche Macan. As Gales told Top Gear earlier this month, "[W]hat an Evora is to a 911 our SUV needs to be to a Cayenne." Intended for global export, Lotus plans to manufacture the SUV in China, and we're likely four years away from an on-sale date. Although we're promised the family offering will handle "like nothing else," it won't be a sports car, and only Lotus sports cars are welcome at Hethel. Related Video: