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Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Lotus Type 132 electric crossover leaked in patent images

Lotus is preparing to merge into the mainstream by releasing an electric crossover called Type 132. While we won't see the model in the metal until late in March 2022, a series of images leaked out of a patent office have prematurely revealed its exterior design. Discovered by Motor1, the renderings appeared on the website for the Australian patent and trademark office, IP Australia. They're attributed to Wuhan Lotus Cars Co., which is the new division in charge of developing the company's so-called "premium lifestyle" models. What immediately stands out is that the Type 132 — a code-name that most likely won't appear on the production model — looks nothing like the current or past members of the Lotus range; it's not merely a reshaped Emira or a stretched Elise on silts. Its unusual proportions match what we've seen in earlier spy shots, and distinctive styling cues like the thin light bar that stretches across the hatch also appeared in official preview images released by Lotus. Fully electric, the Type 132 is characterized by a short front end fitted with angular headlights, a relatively long wheelbase, and a roof line that's low and rakish; it certainly tilts more towards sport than towards utility. At first glance, the overall design looks less pure than what we're used to seeing from Lotus, though we'll need to wait until the model makes its official debut to tell for sure. What's certain is that the people-hauler depicted in these images is completely different than the one that leaked out of a patent office in China in October 2017. Either what we saw nearly five years ago was something else entirely, or the British firm sent its design team back to the drawing board. We spot several interesting details in the patent images. Look closely, and you'll notice that the Type 132 is not fitted with conventional door mirrors; it features door-mounted cameras, like certain Audi models. And, check out that pod on the roof. While it's almost shaped like an air vent, this is not a car designed for the World Rally Championship. One possibility is that it's there to house the various sensors required to power a semi-autonomous driving system. Lotus is controlled by Geely, which also owns Volvo and Polestar, so it has access to a tremendous amount of technology. Lotus will introduce the Type 132 online on March 29, 2022, and production will begin shortly after in China.