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Lotus F1 Team reveals new E23 Hybrid

Lotus is keen to leave a lackluster 2014 Formula One World Championship campaign behind it and race forward towards a new era, and this is the car with which it hopes to do so. The new E23 Hybrid is the twenty-third chassis to come from the Enstone-based team. As with the new Williams that was the first new chassis revealed for this year, the principal difference you can see is the more conventional nose to replace the twin-tusk setup of the E22, but there's more to it than that. For starters, it's the first new Lotus to pack Mercedes power after the team parted ways with Renault – the manufacturer that used to own the team and which has powered every car the team has built since Benetton signed with the French automaker way back in 1995. It also packs a completely new suspension setup after the original FRIC design in the preceding E22 was banned mid-season, forcing Enstone engineers to go back to the drawing board halfway through the championship. Word has it that, after earlier rumors suggested the team might not even make it back onto the grid, new sponsors will be added before the season gets under way in Melbourne on March 15 with the Australian Grand Prix. To pilot the new car, Lotus has retained the same two drivers as last year in Romain Grosjean and Pastor Maldonado. The team is hoping to perform better this season than it did the last, when it finished the constructors' championship way down in eighth place – the same result it achieved in 2009 under Renault ownership and the worst it had performed since the Toleman days in 1983.

The Lotus Evija is the company’s first all-electric hypercar

Internally known as the Type 130, the new Lotus Evija combines several firsts for the British company into one wild shape. First of all, it’s the companyÂ’s first in-house all-electric car – the Lotus chassis provided to the likes of Tesla for the first Roadster doesnÂ’t count. ItÂ’s also the companyÂ’s first hypercar, claiming an astonishing (and provisional) 1,973 horsepower. Perhaps more importantly, itÂ’s the first all-new car from the company since the Evora, and the first to be conceived entirely under the ownership of ChinaÂ’s Geely. Yup, thatÂ’s a lot of firsts. ItÂ’s not the first EV hypercar – itÂ’ll have competition from the likes of Rimac and the upcoming Pininfarina Battista, plus the next-gen Tesla Roadster assuming that does eventually hit the market – but itÂ’s definitely early on the scene. And just look at it – the styling is wild, incorporating some continuing Lotus themes – particularly around the greenhouse – but with an overall direction thatÂ’s much brasher than the companyÂ’s other products. The deep side sculpting resembles is complex and stylized, as are the rounded, narrow quadrangle taillights supported by a massive rear diffuser. The front is arguably the least distinctive and biggest departure for the company. The verticality of the headlamps seems like a blend of the Ferrari F8 Tributo and the old Lamborghini Gallardo, without really aping either. Look closely and it appears to be an evolution of the shape of the EvoraÂ’s lamps, but without that context fresh in your mind itÂ’ll appear more generic supercar than something uniquely Lotus. The bodywork has some neat party tricks. Active aerodynamics allow for an F1-style Drag Reduction System, and thereÂ’s a deployable rear spoiler. There are no fixed side-mirrors; little cameras deploy from the front fenders and another camera embedded in the rear of the roof provides a rear view. ItÂ’s also different. The extruded, bonded aluminum architecture weÂ’re familiar with from the Elise/Exige line and the similar but unique Evora are gone, replaced by a company-first one-piece carbon fiber monocoque tub. Lotus is targeting a curb weight of approximately 3,700 lbs, and the lightweight tub (just 284 lbs) contributes to that.  The battery is housed behind the seats, and feeds power to four individual motors, providing all-wheel drive and infinitely variable torque vectoring.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.