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Lotus Eletre electric SUV reveal: Tune in today at 2:30 p.m Eastern

The upcoming electric Lotus SUV formerly known as the Type 132 officially has a name. It will be called the Lotus Eletre, and the vehicle’s full reveal is today, Tuesday, March 29. For those curious, Lotus says that Eletre means “coming to life” in some Eastern European languages. If you want to pronounce it properly, Lotus provides the phonetic spelling: “El-etra.” Basically, the "e" at the end is to be pronounced as an "a." Beyond the name announcement, Lotus doesnÂ’t have anything extra to share with us today. The name itself was revealed in a dramatic fashion, as a specially-made yellow cube containing the car was piloted up and down the River Thames in central London. Boats and cars being in the same news story as of late havenÂ’t always been for good reasons, but thankfully, this one seems to have gone just fine. If you want to watch the reveal live, make sure to tune in here at 2:30 p.m. ET Tuesday. WeÂ’ll have the live stream in this post waiting to start, so you can check back in right here at reveal time.

Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

Alpine joins forces with Lotus to develop an electric sports car

Renault's performance-rooted Alpine division linked arms with Caterham to develop the current-generation A110, but it brought the project in-house after the partnership collapsed. It's again looking across the English Channel to design the model's replacement. It teamed up with Lotus to examine ways to create a nimble electric sports car. Both companies issued a statement to cautiously explain the project remains at the embryonic stage. Development work hasn't started yet. Executives simply agreed to conduct a comprehensive feasibility study for the joint engineering, design, and development of a battery-powered model. On the French side, the car (assuming it's approved) will replace the A110. In the United Kingdom, it's unclear whether the Lotus-badged variant will take the torch from an existing model (like the Elise), or if it will be positioned as a standalone car. While it sounds like nothing is set in stone yet, the match makes sense. Alpine and Lotus are both niche players in the automotive industry, though they're part of much larger groups (Geely owns Lotus). And they both made a name for themselves by building light sports cars. Neither has ever offered a rival to the Lamborghini Aventador, for example. Working together will allow them to find a common solution to the problem of offsetting the mass of an electric powertrain. Overlapping is certainly possible, but Alpine and Lotus can stay in opposite corners of the same room if they put their respective DNAs front and center. Their jointly-developed electric sports car will need to be small, nimble, and quick. From there, Lotus could shape its version as a convertible (or at least with removable roof panels) while Alpine could turn its model into a coupe, the body style it's most closely associated with. Design will be a major differentiating factor, too. Lotus previously hinted its future cars will borrow styling cues from the Evija. We don't know exactly where Alpine is headed, but nothing suggests its future cars will also look like the Evija. Alpine's reshuffling won't end there. Renault announced that the firm will gain responsibility for Renault Sport and Renault Sport Racing in the coming years, and that it will become 100% electric. It will introduce at least three new models during the first half of the 2020s: a car that looks like a city-friendly hatchback, its first crossover, inevitably, and the aforementioned A110 replacement.