2012 Lotus Evora 2dr Coupe on 2040-cars

Auto blog

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus reveals an even lighter version of the Elise Cup 250

For an automaker with very few resources, Lotus manages to keep things relatively fresh. The new Evora 400 is a blast to drive, even if it is just a heavily revised version of the car that debuted in 2009. The current Lotus Elise debuted back in 2010, and though it may have departed from our shores, Lotus keeps customers worldwide happy with a plethora of new variants. The latest model is the lightweight Lotus Elise Cup 250. Now, this isn't the same Elise Cup 250 that debuted last year, though the two cars are very, very similar. The main difference is weight, as is typical with a Lotus. Colin Chapman's tried and true saying, simplify and add lightness, is still true here. The new model weighs just 1,895 pounds, or 1,948 without the lightweight package. Last year's Elise Cup 250 was already quite svelte at 2,053 pounds. While you may think that shaving that much weight from an already light car must be the result of black magic or a localized black hole, the truth is far more simple. The Elise Cup 250 makes extensive use of carbon fiber, titanium, and aluminum for components like the bodywork, exhaust, and wheels. The rear window is plastic instead of glass, and the standard lead-acid battery is replaced with a lithium-ion battery. The rest of the car remains mostly unchanged. The car is propelled by a 243-horsepower supercharged 1.8-liter inline four. It can hit 60 mph in just 3.9 seconds, quicker than the more powerful Evora 400. There's plenty of aero to keep the car planted, but it's not a pure track car like the Exige. The Elise Cup 250 still comes with a full interior with a stereo, though there's no mention of cupholders. As exciting as all this may be, the Elise Cup 250 won't be coming to the US. Unfortunately, airbags and crash structures all add weight. For everyone else, the Elise Cup 250 is at dealers now. Related Video: Featured Gallery Lotus Elise Cup 250 News Source: Lotus Lotus Lightweight Vehicles Performance

Lotus Evija whirs onto Quail lawn to tempt 130 prospective customers

At last, we've met the Lotus Evija in its compact, electric-charged glory. The carbon-fiber-bodied electric supercar looks like liquid metal poured over some skeletal biologic form. The coupe represents the first all-new Lotus since the ten-year-old Evora went on sale, the first Lotus developed wholly under Geely ownership, the first in-house all-electric vehicle from Hethel, the first Lotus with a one-piece carbon fiber monocoque tub, and the first one Hethel HQ will send to the Nurburgring to break a lap record. Lotus announced that lap record tilt saying it should be "comfortably quicker" than the all-electric NIO EP9 road-legal EV that ran a 6:45. That has since been broken by the 6:05 figure Volkswagen achieved with its ID.R, a purpose-built electric race car. The 'Ring doesn't yet divide EV times into classes, so we'd still like to see Lotus go for outright honors. That is indeed unfair, but the Evija has the numbers to at least make a go of it. The four electric motors in the ID.R produce a combined 680 horsepower and 479 pound-feet of torque to move a car weighing 2,500 pounds. The Evija's 50 percent heavier at 3,700 pounds, but has almost triple the horses and more than double the torque, its two motors making a combined 2,000 horsepower and 1,254 pound-feet of torque. It does have active aerodynamics, including a moving rear wing, but it's still short a bunch of race aero, a giant front splitter, and a DRS button. No matter how the German caper turns out, we expect Lotus will be able to find homes for all the Evijas it offers for sale. Only 130 will be made, each one starting at around $2.1 million.