2012 Lotus Evora 2+0 on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus electric sedan due in 2023 to take on Porsche Taycan

Lotus took a massive step towards the mainstream when it released the Eletre (pictured above), an electric crossover developed with volume in mind. It will continue walking in this direction by launching its first sedan, and a recent report suggests the model will be aimed at the Porsche Taycan. Known as the Type 133 internally, and referred to as a four-door coupe, the sedan will join the firm's portfolio of so-called "lifestyle" EVs. It will borrow some styling cues from the Eletre (pictured above) but it won't be merely a scaled-down crossover. "There has to be some continuity and family identity," explained Peter Horbury, Lotus' senior vice president of design, in an interview with British magazine Autocar. "Families aren't made up entirely of triplets or quadruplets. Every member of a family can have their own character," he added. While the Type 133 — a name that won't make the leap to production; the Eletre was called Type 132 — won't be as basic as, say, an Elise, it will be positioned as a driver's car. Gavan Kershaw, Lotus' director of attributes and product integrity, told Autocar that the engineering team benchmarked the Porsche Taycan during the Eletre's development process and the lessons learned will be applied to the Type 133. Like its taller sibling, the sedan should feature a long list of technology features, including an air suspension system and rear-wheel steering. Powertrain specifications haven't been released yet, but the fact that the Eletre and the Type 133 will be closely related underneath the sheet metal gives us some idea of what to expect. Power for the first Lotus crossover comes from a pair of electric motors that zap the four wheels with around 600 horsepower. The battery pack's capacity checks in at over 100 kilowatt-hours, and an 800-volt electrical architecture enables fast-charging technology. Lotus pegs the Eletre's maximum driving range at 373 miles on the testing cycle used in Europe. It's reasonable to assume that the sedan, which should be lighter and more aerodynamic, should be capable of going further on a charge. Lotus is expected to unveil the Type 133 in 2023. The model will be built alongside the Eletre in Wuhan, China. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Stock Miata beats bunch of high-powered cars in wet 1/4-mile drag race

When is a stock, 167-horsepower Mazda MX-5 Miata quicker than a Chevrolet Corvette, Ford Mustang, Lamborghini Gallardo, Lotus Elise and a Porsche 911? When it's raining. Sort of.
Mazda Canada arranged a unique drag race to show off the fact that the Miata's optional power retractable folding hardtop can go from top-down to top-up in just 12 seconds flat. In this video, all six cars line up for a drag race, and it starts to rain (well, sort of - but you'll have to watch the video all the way to the end to see what we mean). The green flag is waved, and the timer starts as soon as the convertibles begin to put their tops up. But because the Miata's roof mechanism gets the car's roof back up a full 5.1 seconds quicker than the second-place car, the Mazda gets a serious advantage off the line for the actual drag race.
It's a fun video. And while we've spoiled the results (come on, the video was uploaded by Mazda, you knew the Miata was going to win), be sure to see how it all unfolds, below.