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See the Lotus Evija in detail in this 23-minute video

Henry Catchpole splits his time as a contributor to Evo magazine with on-camera work for Carfection. The ever-gracious Englishmen took to the studio again recently to pore over the brand new Lotus Evija — and his first gift to us is the electric coupe's proper pronunciation: ee-VYE-yah. For a full 23 minutes, Catchpole tours the coming Lotus hypercar with Lotus' head designer Russell Carr. The two men sweep over the car from front to rear, Carr explaining the origins and details of the many shiny bits that attract Catchpole's eye. The spec sheet alone is attention-getting. A 70-kWh battery fuels a powertrain rated at 2,000 horsepower and 1,254 pound-feet of torque. All-wheel drive and torque vectoring are made possible by electric motors motors front and rear, but the setup is novel. A single drive unit on each axle combines a motor and inverter, but we're told each wheel gets its own gearbox. The package is a little shorter and wider than a Porsche 911, but sits seven inches lower than the roof of the German. Scales bend to the weight of 3,700 pounds in spite of magnesium center-lock wheels, that grandeur managed in part by six Multimatic spool-valve dampers, three on each axle. Just 130 Evijas will be produced, starting next year, each one starting at around $2.1 million. Lotus has filled the coupe with visual flourishes. The Lotus badge on the front is metal inlaid into the carbon fiber bodywork. Carr said he wasn't sure the engineers would be able to finalize that for production, but the designers are hoping. Fans inside the headlights keep the lumens cool, while movable DRLs and turn signals angled like the winglets on an airliner make the lumens look cool. Another neat lighting trick: The "T" in the word "Lotus" on the rear fascia acts as the reversing light. Two features we haven't yet seen on the latest batch of hypercars are adjustable seats, and a strip of metal in the headrests that can be etched the slogan of a customer's choice. And in spite of all the firsts for Lotus in this car, there's one holdover from the Hethel carmaker's other compact sports cars: A dearth of luggage space. The only cubbies are polygonal-shaped holes in the rear of the door sills. It doesn't sound so bad when Catchpole explains it, though, so check out the video.

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus Emira V6 First Edition finally being delivered to customers

In July 2021, Lotus revealed the Emira, its final ICE-powered sports car before flipping to an all-electric lineup. By the time we got to drive it in December 2023, our Zac Palmer wrote, "you can’t spend $105,900 on a single car that would be more fun than the V6 First Edition I drove. There just isnÂ’t another option out there that drives like the Emira, putting it in a class of its own for the enthusiast who wants the most unfiltered experience possible." The problem for Emira buyers reading that — the ones sitting on reservations more than two years old — was that none of them had their cars. Last March, Gator Motorsports' franchise Indy Lotus in Indianapolis sent a letter to reservation holders explaining the holdup as U.S. certification, specifically certification by the California Air Resources Board (CARB). At the same time, CarBuzz reported that Emira V6 First Edition units destined for the U.S. would land here last summer but wouldn't be released to customers until between mid-October and mid-December. Except Lotus dealers then had to explain to buyers in January of this year that cars here were getting a software update, likely for certification purposes. The U.S. Environmental Protection Agency had given the Emira its blessing, but Lotus didn't want to deliver units that couldn't be registered in the 14 states that adhere to CARB mandates, so it held all of them (and perhaps prevented some car-flipping). At the end of last month, the Californians approved of what Lotus had done with its engine programming, freeing the Emira to head to good homes. At one point, Lotus planned to have cars here in time to get into the 2022 model year, now it's a 2024. On the Emira Forum, in a thread about USA and Canadian delivery that's grown to more than 500 pages, someone posted the CARB approval on March 2, page 461 of the thread. The first response from a forum member in Stage 4 of the Five Stages of Grief — mentioned just four posts earlier — was, "Is this legit? This isn't something you did as a joke on the forum?" It's no joke, other forum posters are reporting that they are receiving their cars. Nay, twas not a joke. What's also serious is a higher price for the eventual entry-level trim, the Emira First Edition powered by an AMG-sourced turbocharged 2.0-liter four-cylinder engine.