2010 Lotus Evora Leather on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

1991 Lotus Elan | eBay Find of the Day

Lotus has always been a company that goes its own way, and the 1991 Elan you see above is quite possibly the strangest vehicle that the British automaker has ever designed and built. It's powered by a 1.6-liter turbocharged four-cylinder engine that sends 162 horsepower to the front wheels through a 5-speed manual gearbox. This generation of the Elan, which was produced from 1989-1995, remains to this day the only front-wheel-drive vehicle that Lotus has ever sold. And it wasn't very popular, with only 3,855 sold worldwide and less than 600 imported to the United States. That makes it a very rare car indeed. Lotus promotional materials claimed there were "definite advantages in traction and controllability," and added that "drawbacks such as torque steer, bump steer and steering kickback were not insurmountable." Road tests of the front-drive Elan almost universally praised the vehicle's excellent handling performance. The car you see here, sold by Gateway Classic Cars of Fort Lauderdale, Florida, looks to be in pretty good overall condition. The mileage is on the high side at nearly 111,000, but it has new paint, a new convertible top, and a refurbished interior. The asking price stands at $16,995, which makes it one of the least expensive vehicles to wear a Lotus badge that you can park in your garage and enjoy.

Lotus updates Elise with new Sport, Sport 220 models

There aren't a lot of models that stay on the market a full 20 years after their introduction. The Lotus Elise is one of those few, so to mark the occasion, the British sports car manufacturer is launching two new versions. Instead of simply dressing the Elise up with special trim and badges (which it has already done), the new models succeed the old ones by "adding lightness" and increasing performance in the classic Lotus style. Replacing the base Elise is the new Lotus Elise Sport, which cuts a good 24 pounds off the already featherlike curb weight – now down to 1,909 pounds. The 1.6-liter inline-four that is sourced from Toyota and enhanced in-house carries over with 134 horsepower and 118 pound-feet of torque for a 0-60 time of 6.0 seconds and a top speed quoted at 127 miles per hour. Fuel economy and emissions figures improve thanks to the decreased weight, but Lotus says the difference is most felt in the brand's signature handling dynamics. Those looking for a little more oomph may be more enticed by the upgraded Elise Sport 220. Taking the place of the outgoing Elise S, the new Sport 220 benefits from the same weight reduction as the Elise Sport, but packs the larger, more potent engine. The 1.8-liter supercharged four delivers 217 hp and 184 lb-ft of torque to deliver a 4.2-second 0-60 time and a 145-mph top speed. Along with the weight reduction, the new Sport models benefit from optimized throttle response, traction slip thresholds, and handling balance. They also feature new Bilstein dampers. Along with ten exterior colors available, buyers will also be able to choose between leather, Alcantara, or (our pick) classic tartan upholstery like the original 1976 Lotus Esprit S1. Unfortunately, we can't count ourselves among those potential buyers, since Lotus no longer offers the Elise in North America. The automaker is, however, tipped to bring the next generation back to these shores toward the end of this decade. And the incremental improvements that it constantly rolls out bodes well for what's to come.