2010 Lotus Evora 2+2,gry/blk,prem/tech/sport Pkg, Clean on 2040-cars

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How Lotus plans to expand and electrify as it enters a new age

If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.

Lotus won't launch a 3-Eleven successor until it overhauls its range

Lotus has received an enthusiastic response to limited-edition models like the 3-Eleven. It's open to the idea of making similar cars, but Autoblog learned fans shouldn't expect to see one until it has overhauled its range. "There is room for it, but we have so many things to do that we're already committed to. Getting a new product range out there is the priority," Matt Windle, the firm's engineering boss, told us during an interview. The decision to wait is a wise one, because Lotus has a lot on its plate for a small company. It's putting the final touches on the electric, 2,000-horsepower Evija, it's allegedly working on a new Esprit with hybrid power, and unverified rumors sketch the outline of an SUV pegged in the same segment as the Porsche Macan. On the other hand, the global market's appetite for few-off models is healthy. Bentley had no trouble selling 12 examples of the Bacalar, for example, and even Aston Martin wants a piece of the pie. This trend isn't lost on Lotus; it knows it's in a unique position to capitalize on it. It competes at a lower price point than most other companies making limited-edition cars, and its "light is right" motto is still revered in enthusiast circles. While its car-building division is busier than ever, its engineering arm has the bandwidth to work on special projects. "Lotus Engineering, the consultancy side of the business, is going strong as well. We've been talking about bespoke programs with other companies. That's one way we could deal with that, and it would take it away from the main product development teams. Nothing is confirmed yet, but there are a lot of discussions going on," Windle revealed without giving too much away. Lotus has been there before. It notably helped John Z. DeLorean bring the DMC-12 to the market, and it transformed the Opel Omega into the fastest sedan in the world. Some of our geekier readers will remember the "handling by Lotus" emblems on the Isuzu Impulse. It has worked on several General Motors engines, too, including the EcoTec unit that once powered several Saab, Saturn, Chevrolet, and Pontiac models. The next limited-edition Lotus will have big shoes to fill whenever it arrives. The aforementioned 3-Eleven stood proud as the fastest street-legal Lotus when it made its debut in 2015, and the 430 variant (pictured) launched in 2018 put an even greater focus on performance.

Leaked patent images show forthcoming Lotus SUV

Upon discovering leaked patent images of a Lotus SUV, the proper response is, "It's about time." Not because we've been insomniac with anticipation of a people-hauler from Hethel, but because we've had at least three years to prepare. Make that ten years if you start the clock from when Lotus blitzed the 2006 Paris Motor Show with the seven-seat APX concept in 2006. The APX first brandished the company's Versatile Vehicle Architecture (VVA). An evolution of that VVA - which can withstand a 3,520-pound curb weight - still supports the Evora. In 2015, when Malaysian carmaker Proton owned Lotus, Lotus CEO Mark Gales announced an SUV already in development that would be "the fastest and most agile" of its kind, and target the Porsche Macan. Now, with a new owner, better sales, and much bigger profits, we get a clearer view of what this slow-cooked, swoopy Lotus van might bring. The front clip, center roof channel, what look like bulging rear wheel arches, and the taillight treatment establish Lotus ties. The side view stands as notable for its rear window treatment and high-altitude fuel filler cap, both design elements echoing the 1974 Lotus Elite and foreshadowed by Gales two years ago. Tech rumors posit a Toyota-sourced four-cylinder engine and a 1,600-kilogram curb weight objective. That's 3,520 pounds in US speak, yet with a new car range in the works and more Geely-funded tools to choose from, the SUV won't use the aged Versatile Vehicle Architecture. If Lotus succeeds at the scales, the SUV would subtract roughly 1,000 pounds from a Porsche Macan. As Gales told Top Gear earlier this month, "[W]hat an Evora is to a 911 our SUV needs to be to a Cayenne." Intended for global export, Lotus plans to manufacture the SUV in China, and we're likely four years away from an on-sale date. Although we're promised the family offering will handle "like nothing else," it won't be a sports car, and only Lotus sports cars are welcome at Hethel. Related Video: