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1991 Lotus Elan | eBay Find of the Day

Lotus has always been a company that goes its own way, and the 1991 Elan you see above is quite possibly the strangest vehicle that the British automaker has ever designed and built. It's powered by a 1.6-liter turbocharged four-cylinder engine that sends 162 horsepower to the front wheels through a 5-speed manual gearbox. This generation of the Elan, which was produced from 1989-1995, remains to this day the only front-wheel-drive vehicle that Lotus has ever sold. And it wasn't very popular, with only 3,855 sold worldwide and less than 600 imported to the United States. That makes it a very rare car indeed. Lotus promotional materials claimed there were "definite advantages in traction and controllability," and added that "drawbacks such as torque steer, bump steer and steering kickback were not insurmountable." Road tests of the front-drive Elan almost universally praised the vehicle's excellent handling performance. The car you see here, sold by Gateway Classic Cars of Fort Lauderdale, Florida, looks to be in pretty good overall condition. The mileage is on the high side at nearly 111,000, but it has new paint, a new convertible top, and a refurbished interior. The asking price stands at $16,995, which makes it one of the least expensive vehicles to wear a Lotus badge that you can park in your garage and enjoy.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.