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How Lotus plans to expand and electrify as it enters a new age

If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.

Behind the scenes of Lotus' spectacular truck-over-F1 jump

A Lotus F1 car and the truck in which it's transported may both be powered by Renault and share a common JPS livery, but as far as size and performance are concerned, they're at opposite ends of the spectrum. So if you had to jump one over the other, you'd think it'd be a no-brainer to skip the single-seater over the tractor-trailer. Right? Well that may be the more logical conclusion, but it's not the way the Lotus team and its technology partner EMC decided to go for this latest promo. Instead they jumped the semi over the grand prix car. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. You may have seen the promo clip circulating the interwebs late last week, but we've included a making-of video below as well to show how the stunt team managed to pull it all off. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: EMC via YouTube (1), (2)Tip: Joe Lotus Renault Truck Videos F1 viral video semi lotus f1 team

A Lotus Super Seven shows what simple beauty means

Roadgoing sports cars don't get much more pure than the Lotus Seven. With no roof or luxuries of any kind, this is quite possibly the car that exemplifies better than any other Lotus founder Colin Chapman's ethos of "simplify, then add lightness." Geoff Wise owns a 1963 Lotus Super Seven, and he shows why the car's uncluttered layout works so well, as you'll see in Petrolicious' latest video. Petrolicious often profiles people who take a classic car and upgrade it into a vintage racer one piece at a time. Wise did the exact opposite, though. He bought his Seven as a track car and converted it to work better on the road. For example, the engine now runs on pump gas, but it still has plenty of power. The bored and stroked 1.7-liter four-cylinder has a claimed 120 horsepower, which is more than adequate in the 1,000-pound Lotus. Wise says the Seven gets tons of attention when he goes for a drive, especially from kids. It's easy to understand why. In a world of crossovers and active safety systems, seeing a car that's so basic is transfixing. Enjoy watching the little Lotus on the road in the latest clip from Petrolicious. If you don't have the space for one in the garage, there's at least the option of the upcoming Lego kit for your bookshelf. Related Video: