Lotus Esprit on 2040-cars

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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus is giving the electric Evija a V8-inspired soundtrack

Sound is a big part of the Lotus experience, whether it comes from a four- or a six-cylinder engine, so the company doesn't want its first electric car to be completely silent. It enlisted the help of music producer Patrick Patrikios to remix the Type 49 Formula One car's V8 into a series of sounds that will be programmed into the upcoming Evija. Patrikios comes from the music industry, he has notably worked with artists like Sia and Britney Spears, but he welcomed the collaboration with Lotus because he's been a fan of the brand since his father showed him an Esprit when he was a kid. He set out to create a new range of sounds that fits the Evija's character while honoring the carmaker's heritage, a task that's difficult to accomplish. Luckily, Lotus has several sonorous engines on its resume. "There's a purity to that V8, a raw edge and an emotion that stirs something in your soul, just like the best songs," summed up the producer when asked why he chose the eight-cylinder that powered the Type 49 to victory. Lotus Evija and Lotus Type 49 View 3 Photos After recording the Type 49's exhaust note, he began digitally remastering it and realized that slowing it down put it on a frequency similar to the natural driving sound emitted by the Evija. "I adjusted the replay speeds and digital filtering of the Type 49 to generate a soundscape for the Evija – it was a very organic process," he said. You can listen to the sound created by Patrikios in the video above; it's what pedestrians will hear when the Evija speeds by. He also developed the various chimes and tones that will resonate through the cabin, like when the turn signals are activated or when a seatbelt isn't fastened. Lotus previously confirmed that the Evija will influence future cars, and we know additional EVs are in the pipeline, so the sound could spread to other models.

Lotus Type 130 electric hypercar confirmed for July 16 reveal

Lotus just formally announced that its electric hypercar will be revealed on July 16. It's called the Type 130, and it's confirmed for production at Lotus headquarters in Hethel, Norfolk. The name is derived directly from the production quantity, as Lotus is capping the car at just 130 units. This project is coming together at a rapid pace, as Lotus also says the first customer deliveries will happen in 2020. Meeting time goals for the production of EVs has proven troublesome for some manufacturers, so we'll see if Lotus is able to deliver in the next year and a half. The British sports car company has Chinese backing in the form of Geely now, so the funds to make this car happen appear to be there. Lotus says that it's had several hundred people express interest in buying the Type 130 since its confirmation at the Shanghai Auto Show. Of course, with only 130 slots available to buy the vehicle, we'll see how it all shakes out once Lotus announces what we expect will be an extravagant price tag. Hypercars, and especially electric hypercars, are never cheap. Lotus released a teaser photo that tells us next to nothing, but it is a photo of the car. The teaser video below is a bit more interesting with the "Hand Built in Britain By Lotus" emblem and the electric charge port hidden off to the left. It has an automatically closing door there, which doesn't exactly feel like Lotus' style. If something can be done mechanically to save weight, that's typically the path taken. We won't prejudge the car too harshly, though, as this represents an entirely new take on Lotus vehicles. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.