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Lotus will let Evija buyers configure their 2,000-hp electric car on their couch

The men and women who reserved a Lotus Evija will have the opportunity to configure their 2,000-horsepower electric car without getting off their couch. Several aspects of the coupe are customizable, so the company created a digital, touchscreen-based configurator to let clients design their car without leaving their home. Online configurators have been around for over a decade, but Lotus explained its software is more advanced and life-like than what's normally found on a manufacturer's website. It relies on a powerful graphics processor and software gleaned from the gaming world to display extremely realistic images of the car that almost look like they're photographs. Enthusiasts can see the Evija from every angle, inside and out, and they can pelt it into different worlds to check how a specific color looks in the shade or in direct sunlight. The configurator's last party trick is what the firm calls a 360-degree fly-through film which looks like it was shot with a drone. Lotus Evija configurator View 10 Photos When they're done, customers can hit save to send their configuration to Lotus headquarters in Hethel, England. They won't take delivery immediately, the Evija is a limited-edition car built largely by hand, so the company will whet their appetite by periodically sending them gifts. It hasn't revealed what it will ship clients, though it's not too far-fetched to imagine a scale model will be in one of the care packages. Each customer will also receive a personalized build book showing the car at different stages during the production process. Lotus will make 130 examples of the Evija, and it's planning to launch production before the end of 2020. The first year's allocation is already spoken for, according to the firm, so act fast if you want to add one to your collection. Alternatively, Lotus told Autoblog the Evija is a trailblazer that will influence future models, notably in terms of design and technology, so you're in luck if you like what you see but want it at a cheaper price point. Those of us who aren't waiting for a ticket into the Evija club will need to wait for their chance to spec one. "At the moment, [the configurator] is only for customers," a company spokesperson told Autoblog via email. Related Video:

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

2024 Lotus Eletre First Drive Review: And now for something completely different ...

OSLO, Norway — It doesnÂ’t get much more future-forward than the 2024 Lotus Eletre, a ginormous leap into electrification that looks, feels and drives like nothing before it. The EletreÂ’s all-new everything pushes into uncharted territory for Lotus: this is the brandÂ’s first EV and SUV, entering a crowded market that is critical to the future of the 75-year-old British nameplate. No pressure Lotus, weÂ’re here for it. First off, the design. As frivolous as it seems to address the subjectivity of looks, appearance matters with six-figure statement pieces. Despite the EletreÂ’s underpinnings being developed in Sweden and Germany, and the fact that it's built in China by majority stakeholder Geely, the design hails from the spot where the brandÂ’s late, great founder Colin Chapman first set up shop: Hethel, England. The design is triggering for many, from the split front grille and bifurcated headlamps to the height of the midsection and the sweep of the tail. Now that the SUV field is utterly oversaturated, the EletreÂ’s looks are easily relatable to other more familiar vehicles. In person, thereÂ’s far more to the Eletre than the internet comments of “Hey, that just looks like (blank)” would suggest. Yes, certain bits feel derivative, particularly the nebulous headlamp zone. But thereÂ’s also inventiveness in the details, like the vented hood and creased door surfaces that summon a familiar design language as the Emira. Also distinctive is the wagon-like rear overhang and concave tail thatÂ’s accentuated with a long, uninterrupted LED lightstrip, a la Bugatti Chiron. Spec plays a big part in this large crossoverÂ’s looks. The launch color, Kaimu Grey, makes it come across as rather plain and unremarkable, while Galloway Green and the Solar Yellow pictured here taps into the brand heritage in a good way. Outfitted in splashier hues, Eletre stands out as an SUV that looks nimbler and more lithe than its dimensions suggest. At 16.7 feet in length and 7 feet wide (measured with the conventional mirrors weÂ’ll get in the States), Eletre is no skinny Minnie. ItÂ’s 6.8 inches longer than a Cayenne, 5.1 inches lengthier than a Purosangue and 2.5 inches greater than a DBX. ItÂ’s 0.4 inch shorter than an Urus, but is 2 inches wider. Inside, the feeling is spacious, with decent leg, shoulder and head room.