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Lotus Emira V6 First Edition starts at $93,900 in the U.S.

A Lotus Talk forum thread revealed the letter Lotus sent to U.S. buyers who put in reservations for the coming Emira. The automaker revealed U.S. pricing; the V6 First Edition arriving in early 2022 starts at $93,900, and in late 2022 as a 2023-model-year-offering there will be a base four-cylinder Emira that starts at $74,900. Before the base I4 comes, the four-pot will also get a First Edition that we expect will elevate that $74,900 figure. Those prices don't include destination.   That V6 isn't cheap, of course, but it's less than the $100,000 price tag we guessed at based on the Emira's European pricing. That launch car also comes just about fully loaded, graced with the Driver's Pack, Lower Black Pack (more on that in a moment), Design Pack, and Convenience Pack, plus optional 20-inch wheels with diamond-cut two-tone finish and two-piece brake discs with branded calipers. It won't cost anything to swap the wheels for silver or black versions. The only other big-time options we know about so far are the $1,400 Extended Black Pack, which adds more black accents in places like the roof, mirror caps, and exhaust finishers, and the $2,150 six-speed automatic to replace the six-speed manual. But why would you get an automatic? The engine in the initial Emira is the same Toyota-sourced supercharged 3.5-liter V6 found in the Evora, producing 400 horsepower and 310 or 317 pound-feet of torque depending on transmission — the automatic gets the greater torque. The go-to competition for the V6 version is the Porsche Cayman GT4, the German doling out 14 more horsepower than the Englander for the same claimed 0-60 time, while being about $8,000 more expensive.  Next year's base model will run with a turbocharged 2.0-liter four-cylinder procured from AMG, producing 360 hp and shifting through a dual-clutch transmission. The four-cylinder starts at about $2,400 more than the 350-hp Cayman S, but both cars will weigh and accelerate just about the same.   The six colors available now for the Lotus are Seneca Blue, Magma Red, Hethel Yellow, Dark Verdant, Shadow Grey and Nimbus Grey, but Lotus says more colors are coming. Word is Lotus plans to update its configurator on October 18, too, which should provide a better idea of what's going to be possible.  The Emira will replace every current model in Lotus' range, the Evora, Exige, and Elise, and be the last new internal combustion sports car from the Hethel maker.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus will go public via SPAC with $5.4 billion valuation

Lotus Technology, the electric-car maker owned by China’s Zhejiang Geely Holding Group Co., agreed to merge with a blank-check company in a transaction that values the combined entity at about $5.4 billion. L Catterton Asia Acquisition Corp. will combine with the EV making subsidiary of the British carmaking group that Geely acquired back in 2017, the two said in a statement Tuesday. The special purpose acquisition companyÂ’s sponsor has ties to Bernard Arnault, the worldÂ’s richest man. Lotus Tech has been looking to go public since at least early last year. Management may have been encouraged by another luxury auto brandÂ’s recent listing: Porsche AG pulled off EuropeÂ’s largest initial public offering in a decade when it debuted in Frankfurt in September. A week later, Porsche overtook Volkswagen AG as EuropeÂ’s most valuable automaker. Rather than go the IPO route, Lotus Tech will merge with a SPAC whose sponsor combined with the private equity operations of ArnaultÂ’s luxury-goods powerhouse LVMH in 2016. LVMH is a passive minority investor in L Catterton, according to a spokeswoman. Arnault overtook Tesla Inc. Chief Executive Officer Elon Musk as the worldÂ’s richest man last month — the first time a European claimed the top spot on the Bloomberg Billionaires Index. While Group Lotus is tiny compared to Tesla, Geely has been steering it away from combustion engines and has several all-electric models planned for the coming years. Lotus Tech sees itself as a competitor to the likes of Ferrari and Aston Martin, and will get a jump on the first electric models from those brands. Lotus unveiled its all-electric Eletre sport utility vehicle last year and plans to launch a rival to PorscheÂ’s popular Taycan EV in 2023. Geely and other owners are expected to retain an 89.7% shareholding in Lotus Tech after the SPAC merger. GeelyÂ’s billionaire owner Li Shufu also controls Swedish carmaker Volvo Car AB and owns stakes in GermanyÂ’s Mercedes-Benz Group AG and the UKÂ’s Aston Martin Lagonda Global Holdings Plc. Deutsche Bank AG advised Lotus Tech on the deal, while Credit Suisse Group AG acted as capital markets adviser to the SPAC. Related video: Featured Gallery Lotus Eletre View 25 Photos Earnings/Financials Green Lotus Electric Luxury Performance