1997 Lotus Esprit V8 Coupe 2-door 3.5l on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus confirms new Elise S Cup

Head on over to the Lotus website, and though the Elise isn't offered in the United States anymore, buyers in other markets can choose between numerous models: there's the base Elise, the Elise Club Racer, the Elise S and the Elise S Club Racer, and that's before even getting into the even more extreme Exige that's also based on the Elise. Track-day enthusiasts can also go for the full-on Elise S Cup R, but now the British sportscar manufacturer has confirmed a new variant.
Called the Elise S Cup, it slots in between the CR and the Cup R as an extreme performance model that can actually be driven to the track and back home on public roads. The S designation tells us it packs the 1.8-liter supercharged four that already produces 217 horsepower and 184 pound-feet of torque in the existing Elise S, Elise S CR and Elise S Cup R, but as we saw when Lotus was testing the new variant around the Nürburgring, the Elise S Cup packs some key upgrades.
It's got an aero kit - including front splitter, winglets, side skirts, rear diffuser and rear wing - that's more aggressive than other road-going models (though apparently less extreme than the track-focused S Cup R), helping to generate 145 lbs of downforce at 100 mph and 275 lbs at top speed and besting the Elise S around the Lotus test track by an impressive three seconds.

Lotus C-01 motorcycle rumored to get 200-hp V-twin engine

Back in June, Lotus announced it was getting into the motorcycle business. Or, we should say, Kodewa and the Holzer Group are getting into the motorcycle business, and have acquired the rights to use the Lotus name. One way or another, we're now receiving word on some of the specs we can expect from the prototype dubbed C-01.
The Lotus motorcycle is being designed by Daniel Simon, the automotive futurist who has penned, among other things, the light-cycles for Tron: Legacy and the livery on the LMP2 racer Kodewa also fields under the Lotus name. So you know it's going to look pretty awesome, but what will make it go?
According to Visor Down, the C-01 is being tested with a V-twin engine sourced from an undisclosed supplier that produces 170 horsepower in stock trim but has been tuned to produce nearly 200 hp in Lotus trim. A pair of prototypes - one with carbon-fiber bodywork and one without - have already undergone several thousand kilometers of testing, and are said to be handling "very well."