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Lotus Emira V6 First Edition starts at $93,900 in the U.S.

A Lotus Talk forum thread revealed the letter Lotus sent to U.S. buyers who put in reservations for the coming Emira. The automaker revealed U.S. pricing; the V6 First Edition arriving in early 2022 starts at $93,900, and in late 2022 as a 2023-model-year-offering there will be a base four-cylinder Emira that starts at $74,900. Before the base I4 comes, the four-pot will also get a First Edition that we expect will elevate that $74,900 figure. Those prices don't include destination.   That V6 isn't cheap, of course, but it's less than the $100,000 price tag we guessed at based on the Emira's European pricing. That launch car also comes just about fully loaded, graced with the Driver's Pack, Lower Black Pack (more on that in a moment), Design Pack, and Convenience Pack, plus optional 20-inch wheels with diamond-cut two-tone finish and two-piece brake discs with branded calipers. It won't cost anything to swap the wheels for silver or black versions. The only other big-time options we know about so far are the $1,400 Extended Black Pack, which adds more black accents in places like the roof, mirror caps, and exhaust finishers, and the $2,150 six-speed automatic to replace the six-speed manual. But why would you get an automatic? The engine in the initial Emira is the same Toyota-sourced supercharged 3.5-liter V6 found in the Evora, producing 400 horsepower and 310 or 317 pound-feet of torque depending on transmission — the automatic gets the greater torque. The go-to competition for the V6 version is the Porsche Cayman GT4, the German doling out 14 more horsepower than the Englander for the same claimed 0-60 time, while being about $8,000 more expensive.  Next year's base model will run with a turbocharged 2.0-liter four-cylinder procured from AMG, producing 360 hp and shifting through a dual-clutch transmission. The four-cylinder starts at about $2,400 more than the 350-hp Cayman S, but both cars will weigh and accelerate just about the same.   The six colors available now for the Lotus are Seneca Blue, Magma Red, Hethel Yellow, Dark Verdant, Shadow Grey and Nimbus Grey, but Lotus says more colors are coming. Word is Lotus plans to update its configurator on October 18, too, which should provide a better idea of what's going to be possible.  The Emira will replace every current model in Lotus' range, the Evora, Exige, and Elise, and be the last new internal combustion sports car from the Hethel maker.

Lotus Evora 400 shows the new face of progress [w/video]

Lotus may have scrapped all the grandiose plans of the preceding administration, but don't think for one minute that it's going to just sit on its finely honed laurels. No, the British automaker plans to revitalize its existing lineup, starting with the new Evora 400. Based on the company's existing 2+2 sports car, the new Evora 400 features a revised version of the Toyota-sourced 3.5-liter supercharged V6 that now produces 55 more horsepower than the Evora S for a titular total of 400 hp and 302 lb-ft of torque. With revised aero, bodywork, electronics, differential, gearbox and brakes, the new Evora 400 debuting here at the 2015 Geneva Motor Show will now run to 60 in 4.1 seconds, reach a top speed of 186 miles per hour and lap the company's famously grueling test track six seconds faster than the previous model. If that's what resting on laurels looks like, we'll be taking our next vacation in Hethel, England. Featured Gallery Lotus Evora 400: Geneva 2015 View 15 Photos Related Gallery Lotus Evora 400 View 9 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Lotus Coupe Performance Videos 2015 Geneva Motor Show lotus evora 400

New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.