1995 Lotus Esprit S4s Coupe 2-door 2.2l on 2040-cars

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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus Emira V6 First Edition finally being delivered to customers

In July 2021, Lotus revealed the Emira, its final ICE-powered sports car before flipping to an all-electric lineup. By the time we got to drive it in December 2023, our Zac Palmer wrote, "you can’t spend $105,900 on a single car that would be more fun than the V6 First Edition I drove. There just isnÂ’t another option out there that drives like the Emira, putting it in a class of its own for the enthusiast who wants the most unfiltered experience possible." The problem for Emira buyers reading that — the ones sitting on reservations more than two years old — was that none of them had their cars. Last March, Gator Motorsports' franchise Indy Lotus in Indianapolis sent a letter to reservation holders explaining the holdup as U.S. certification, specifically certification by the California Air Resources Board (CARB). At the same time, CarBuzz reported that Emira V6 First Edition units destined for the U.S. would land here last summer but wouldn't be released to customers until between mid-October and mid-December. Except Lotus dealers then had to explain to buyers in January of this year that cars here were getting a software update, likely for certification purposes. The U.S. Environmental Protection Agency had given the Emira its blessing, but Lotus didn't want to deliver units that couldn't be registered in the 14 states that adhere to CARB mandates, so it held all of them (and perhaps prevented some car-flipping). At the end of last month, the Californians approved of what Lotus had done with its engine programming, freeing the Emira to head to good homes. At one point, Lotus planned to have cars here in time to get into the 2022 model year, now it's a 2024. On the Emira Forum, in a thread about USA and Canadian delivery that's grown to more than 500 pages, someone posted the CARB approval on March 2, page 461 of the thread. The first response from a forum member in Stage 4 of the Five Stages of Grief — mentioned just four posts earlier — was, "Is this legit? This isn't something you did as a joke on the forum?" It's no joke, other forum posters are reporting that they are receiving their cars. Nay, twas not a joke. What's also serious is a higher price for the eventual entry-level trim, the Emira First Edition powered by an AMG-sourced turbocharged 2.0-liter four-cylinder engine.

Lotus Esprit all but ready to go, but held back by management issues

Brief and disappointing is this report from Autocar on the status of the Lotus Esprit: it is finally ready and sitting at the light, but the light might not go green for a long time. The good news is that from being a concept two years ago at the Paris Motor Show, the aluminum and carbon fiber revival coupe is "purportedly almost finished." It is powered by a twin-turbo, 5.0-liter V8 with something like 650 horsepower, boosted by a kinetic energy recovery system (KERS) and shifting through a seven-speed paddleshift transmission. Even with all that, the UK price is said to be around that of a Porsche 911 4S Cabriolet, and the car only needs "signing off and minor tweaking."
The bad news is that former company owner Proton couldn't stay independent long enough to see through the company's ambitious five-concept-car assault - led by then-CEO Dany Bahar who was hired explicitly to lead such a campaign - and was swallowed up by Malaysian auto supplier DRB-Hicom. For a brief spell Lotus had to shut down production for lack of funds. Then the new owner cleaned house, sweeping out Bahar and, according to the Financial Times just one month ago, the Esprit and every other concept with it. Just after the FT piece came out, Lotus denied the Esprit had been canceled. Still, according to Autocar, the management whirlpool is keeping the Esprit "far from becoming a production reality."
If we're honest with ourselves, we'll keep in mind that the Esprit has been slipping into and out of a terminal ether for what seems like decades. None of us knows what is going on inside Hethel HQ, but the fact that there really is a lightweight, twin-turbo, 650-hp Lotus Esprit finally ready to be produced has to be, in spite of all else, very good news.