1995 Lotus Esprit S4 Coupe 2-door 2.2l on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus Emeya concludes winter testing, brings unique treats

Think of the Lotus Emeya as the sedan form of the Eletre SUV, transferring Lotus' newest brand values into a body style closer in spirit to the old Lotus. As the automaker marches toward production later this year, we've got a few more details on what's to come with the English foe of the Taycan competitor. Battery size is said to be 102 kWh; if that's accurate, that would be down slightly on the Eletre SUV's gross 112-kWh battery that provides a usable 109-kWh. Lotus says the sedan's range will be "broadly similar" to the Eletre, which is rated to go up to 373 miles on the WLTP cycle. The sedan, like its brother, is built on an 800-volt system capable of 350-kW fast-charging, and uses two motors to power both axles. A top-shelf Emeya R trim should pack the same power as the Eletre R, 905 horsepower and 726 pound-feet, the Emeya's lower profile and lighter weight taking a coupe of tenths off the Eletre's 2.95-second sprint to 60 miles per hour.  At least two wild specs separate the Emeya from the Eletre: A 55-inch augmented-reality head-up display. Lotus says the projection on the Electre is 29 inches. In addition to being "the largest and most advanced in any Lotus," it offers "a Snow Mode which turns the display blue, helping the driver to see the outline of the road more easily against a white background." Who needs an Apple Vision Pro, eh?  The sedan also fits an active rear spoiler that's four inches broader than the SUV's from front to back, at 11.7 inches compared to 7.7 inches. Adjusting the spoiler's angle on the SUV can produce up to 112.5 kilograms of downforce. The sedan's spoiler rings up a maximum of 215 kg of downforce at speed. The Emeya's top speed is an electronically capped 159 mph, six miles per hour below the SUV's, done to preserve battery health.  Lotus recently concluded a series of winter tests that are part of the company's three-year development testing across 15 countries, working out the Emeya in temps as low as negative 13 Fahrenheit and locking the car in a freezer at -40 F to gauge how its systems performed.  After going on sale in China, the Emeya heads to Europe and then to the U.S., so we shouldn't expect it until sometime next year, joined by the Evija hypercar. Car magazine said it saw a Lotus presentation that mentioned an MSRP of $100,000, almost identical to the base Porsche Taycan's U.S. MSRP.  Related Video:

Lotus supposedly working up a new Elan, again

Geely's investment in Volvo, and giving Volvo the freedom to do what Volvo knows how to do, propelled the Swedish automaker to another level. This could be the year English automaker Lotus begins the same climb. Late last year, Bloomberg said Geely committed an initial $2 billion to the Lotus renaissance. That number was low, the Financial Times reporting Geely planned to invest billions over the next five years. In May this year, Lotus announced it was hiring 200 new engineers and opening a new engineering center to develop a new range of SUVs, GTs, and sedans that would expand consumer appeal to triple its current annual volume. Sports cars are a vital part of the new mix as well, Autocar citing Lotus insiders for a report that a new Elan convertible sports car has "a strong possibility of being revived in the next few years" as a nameplate.    Lotus made a splash about bringing back the Elan — along with a new Esprit, Eterne, Elise, Elite, and city car — at the 2010 Paris Motor Show. That was a very different Lotus, when Malaysian automaker Proton owned the English outfit and ex-Ferrari marketing honcho Dany Bahar manned the helm. In spite of promises of funding, the team at Hethel lurched through years of corporate drama and dire finances until Geely took over in 2017. The latest Elan whispers sketch a convertible targeting the Porsche 718 Boxster - Lotus in general has Porsche in its sights. The car pictured above is from the first re-animation of the Elan badge, from 1989 to 1995. A coming Elan would sit above the Elise in the lineup, with more space, amenities, and luxury, at the same time as it would focus on being the lightest and most agile in the segment. Before that arrives, however, Lotus needs to finish developing the sports car platform that will help carry the brand's new range for the next decade; The Lotus SUV uses Volvo's SPA architecture that carries the XC90 and XC60. CEO Phil Popham's Vision-80 program — which now seeks to grow annual volume not merely triple but six-fold to 10,000 cars by 2029 — will be centered around the multi-material architecture that replaces the Elise and Evora architectures presently employed. Due in two years, the rivet-bonded "alloy-core" chassis will likely include carbon fiber and other advanced materials.