1977 Lotus Esprit on 2040-cars

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How Lotus plans to expand and electrify as it enters a new age

If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.

Lotus Emira GT4 car revealed, ready for the race circuit

It’s time for the Lotus Emira to go racing. YouÂ’re looking at the first photos of the Emira GT4 race car here, which is the competition spec version of the Emira road car we got to see revealed at this yearÂ’s Goodwood Festival of Speed. Lotus didnÂ’t provide a ton of details, but we know the important stuff. Its body is made of composite, and a bunch of changes are made in the name of aerodynamics and downforce. The clean and simple lines of the Emira are interrupted by items like the large front splitter and huge rear wing. By and large, though, the basic Emira design and structure remain the same outside. WeÂ’ll also note that the GT4 is hand-built, whereas Lotus is attempting to bring more automation to the road carÂ’s assembly. The engine used in the GT4 is the tried-and-true Toyota-sourced 3.5-liter V6 (not the new AMG four-cylinder). Per usual, itÂ’s fitted with a supercharger, and Lotus says itÂ’s good for up to 400 horsepower with a 7,200 rpm redline. You get a six-speed xTrac sequential transmission (the only transmission option), and the car is fitted with a limited-slip differential. Braking is handled by race-spec Alcon discs and calipers, and Ohlins coilovers keep the body in check. In all, Lotus says the dry weight is 2,778 pounds. This car was developed with RML Group, a British racing engineering company. “The all-new Emira GT4 is an exciting next step following the hugely successful launch of the Emira road car,” says Richard Selwin, Lotus Race Program manager. “We have worked hard with the team at RML Group to ensure this next-generation of Lotus GT car will deliver race-winning performance.” Those entering racing series will be allowed to buy this Emira GT4 cars for the 2022 racing season. However Lotus says availability will be very limited for the first year. It expects to be able to meet total global demand for 2023 as production of the race car continues. Pricing wasnÂ’t made available initially. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus to receive $16M government grant

Troubled British automaker Lotus is getting a second infusion of cash following a 100-million-pound ($161.5-million) investment by its parent company DRB-Hicom that was made in August. The substantially smaller investment, a mere 10 million pounds ($16.2 million), comes from the British government's Regional Growth Fund.
The fund, which is part of a 3-billion-pound ($4.8-billion) fund to spur economic growth in the UK, will allow Lotus to invest even further in research and development as it seeks to reinvent its lineup of lightweight sports cars. The fund will also allow the UK-based outfit to provide further training for its new crop of employees.
"This grant is part of a wider strategy for Lotus created to ensure we thrive and grow. We are responding to increased global demand for our cars and engineering consultancy services and this grant will help to position Lotus as the forefront of global automotive innovation," said Aslam Farikullah (shown above with UK Business Secretary Vince Cable MP), the chief operating officer at Lotus.