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Lotus next F1 team to collapse?

With the big post-season game of musical chairs finally over, the FIA recently released the final entry list for the 2015 Formula One World Championship. And while most of it is exactly as we've reported along the way (with Sebastian Vettel switching to Ferrari and Fernando Alonso moving to McLaren), the list does have a couple of small surprises. Reigning champ Lewis Hamilton, for example, has opted to race under his own Number 44 instead of the Number 1 to which he is entitled, but it's the asterisks that are raising some eyebrows. Both the Caterham and Marussia teams (the latter listed as Manor Grand Prix Racing Ltd, the name of the racing outfit that technically owns the entry slot) are listed as "subject to confirmation," and while Caterham (unlike the liquidating Marussia team) is still fighting to recover in time for next season, its tentative listing comes as no big surprise. What is a surprise, however, is the inclusion of the Lotus F1 Team with the same caveat, prompting speculation that the Enstone-based outfit might not make the grid next year. Those schooled in F1 history will know that the Lotus team of today shares little in common with the British sports car manufacturer and engineering consultancy of the same name, or with the historic F1 team that previously raced under that banner. It started out as Toleman (the team with which Ayrton Senna got his start) before being bought out by Benetton (where Michael Schumacher won his first two World Champion titles). It was then taken over by Renault (where Alonso won his two titles) before Genii Capital took over and fostered a relationship with Lotus that allowed it to use the name. In a final breaking of ties with Renault, the team is switching to Mercedes power for next season. The Enstone team has struggled recently, however. From the title-winning operation it once was, Lotus dropped down to eighth place in the 2014 Championship, failing to land on the podium (let alone win a race) even once this season, suffering a dozen DNFs out of nineteen grands prix. Without factory backing, the team has struggled financially as well, and without an injection of funds, it could drop off the entry list altogether.

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too. To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The place is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above. Related Gallery Paris 2010: Renault Twizy View 15 Photos News Source: Renault Middle East via YouTubeImage Credit: Related images copyright 2014 Drew Phillips / AOL Marketing/Advertising Motorsports Lotus Renault Coupe Electric Videos renault twizy Romain Grosjean lotus f1 team pastor maldonado

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.