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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus wants to find its first car, built by Colin Chapman

Lotus is looking for the first car its founder ever built. The Lotus Mark I, a trials special Colin Chapman built in a small garage in London in 1948, has been lost to history and the company has been trying to find it for ages. As Lotus is 70 this year, the first Lotus would be quite the icing on its birthday cake. Colin Chapman constructed the first Lotus in a garage that belonged to his girlfriend's parents, at the age of 20. The car was reportedly an instant competition success, but Chapman's competitive spirit meant he soon started on the car's successor, the Mark II, and sold the Mark I in November 1950 for GBP135 after advertising it in Motor Sport magazine. Both the Mark I and II were based on Austin 7 hardware, but the latter used different Ford engines while the Mark I retained an Austin 7 engine. Experiments with lightening the vehicle and developing a better suspension design were Lotus hallmarks from the very beginning, as the car needed to beat Britain's rough rally terrain and have enough grunt to climb hills. Lotus Engineering was set up in 1952, later spawning Team Lotus that started out in Formula 1 by the end of the 1950s — and the rest is history. But Lotus owes everything to the humble Mark I. "The Mark I is the holy grail of Lotus' history," Clive Chapman, Colin's son explains. "It's the first time that my father was able to put his theories for improved performance into practice when designing and building a car. To locate this landmark Lotus, as we celebrate the 70 th anniversary, would be a monumental achievement. "We want fans to take this opportunity to look in every garage, shed, barn and lock up they're allowed to," added Chapman. "It's even possible that the Mark I was shipped from the UK, and we'd love to know if it survives in another country." This means the first Lotus could even reside in the United States, if it is still in one piece. Related Video: Featured Gallery 1948 Lotus Mark I News Source: Lotus CarsImage Credit: Colin Chapman Foundation Lotus Automotive History Convertible Classics

Join XCAR as it explores the history behind the Lotus Seven

All modern Caterhams are based on the Lotus Seven – a small, lightweight roadster developed by Colin Chapman back in 1957. That car has evolved into an entire range of models, spanning from the new, affordable 160, shown below in the latest video from XCAR, to the maniacal 620R. Over the years, the Seven has come to be a known quantity among auto enthusiasts. What isn't as well known is the origin of the Seven and the cars that came before it. As XCAR points out, "What happened to [the Seven's] earlier ancestors? What happened to the Lotus numbered one through six?" The answer probably isn't what you'd expect. Scroll down for a great look at unique motorsport that inspired Colin Chapman's earliest efforts in the latest video from XCAR. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Caterham Seven 160 View 12 Photos News Source: XCARFilms via YouTube Lotus Convertible Performance Classics xcar