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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Volvo-based, Chinese-built Lotus SUV allegedly due out in 2020

Lotus will set foot in the lucrative SUV segment before the end of 2020, according to a recent report. It's preparing to unveil a high-riding model named Lambda that will be made in China with Swedish parts. Five-plus years in the making, the first Lotus-badged SUV will share its SPA platform with several members of the Volvo range, including the XC90, and with the plug-in hybrid Polestar 1. Citing unverified reports from China, Holland-based AutoWeek reported the Lambda will land in the same segment as the Porsche Cayenne Coupe and upmarket variants of the BMW X6. Patent images (pictured) suggest it will wear a fastback-like roof line. Using the flexible SPA platform will allow Lotus to offer a variety of powertrains, including gasoline-burning four-cylinder engines with forced induction and at least one plug-in hybrid option. SPA wasn't designed to accommodate six- or eight-cylinders, so leveraging electrification will likely be the easiest way for engineers to unlock more performance. An electric variant will reportedly join the range a little bit later in the 2020s. Production will begin in Wuhan, China, in late 2020, according to the same source. Whether the model will be sold in the United States is up in the air. It would make a significant amount of sense: Americans have an insatiable appetite for SUVs, and the company has often stressed it wants to increase its sales in our market. Lotus hasn't commented on the report, and it has remained quiet about its long-rumored SUV. We heard a lot about the model from Jean-Marc Gales, its former CEO; he notably said it will be to the Cayenne what the Evora is to the 911, and he pledged it would become the fastest and most agile model in its segment. He's gone, replaced by Phil Popham in 2018, so that strategy might have changed. If the rumor is accurate, we won't have to wait long to see how Lotus can apply its design language and its unique engineering philosophy to an SUV. Related Video:

Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.