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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Radford Type 62-2 is rad, a coachbuilt sports car based on Lotus underpinnings

There’s a new coachbuilder out there, and the company calls itself Radford. Today, Radford revealed its first car — the Type 62-2 — and itÂ’s based on the chassis and underpinnings of the Lotus Evora. ThatÂ’s an extremely good place to begin building from. Plus, the company has some big names attached to it. F1 racer Jenson Button is the one who dialed in the carÂ’s driving dynamics. Mark Stubbs, formerly of Bentley, Bugatti, Aston Martin and more, led the design process. And Ant Anstead, now co-hosting "Wheeler Dealers," is handling the build/production work. There may be an Evora underneath all the new bodywork, but this vehicle doesnÂ’t look like one on the outside. Instead, itÂ’s meant to take after the original Lotus Type 62 race car. Take one quick look at both, and it appears as though Radford has done a standup job of getting it there. ItÂ’s even been revealed initially in livery worn by the old Type 62. WeÂ’ll note that there will be two cars with slightly different looks. The first is a “Classic” version without a wing and fitted with staggered 17/18-inch wheels. The other model is called “Gold Leaf,” and it has the Type 62Â’s wings, can be done in the livery you see here and features larger center-locking 18/19-inch wheels. Thanks to the aluminum-intensive structure of the Evora, the Radford Type 62-2 weighs just under 2,205 pounds. Radford saved additional weight by using all carbon fiber body panels. This lightweight body is propelled forward via the 3.5-liter Toyota-provided supercharged V6 used in the Evora. Its base tune in the Type 62-2 offers up 430 horsepower. However, upgrading from the Classic to the Gold Leaf brings an increase to 500 horsepower. Radford says it gets the extra power via upgraded pistons, connecting rods, camshafts and new electronic engine mapping. If you want the extra power in the Classic, Radford says you can still optionally have it. As you may already suspect, a six-speed manual transmission is available on the Type 62-2. Unlike the Evora, though, you can also spec a seven-speed dual-clutch automatic transmission. ItÂ’s the only transmission available if you spec the engine up to 500 horsepower, so pick your poison on that front — thereÂ’s no manual available for the high-power version. As for the suspension, Radford says itÂ’s lowered the car more and changed the suspension geometry a bit compared to the standard Lotus design — thanks, Jenson.

How the fastest Elise ever compares to 3 sportscars you know

The Lotus Elise had its 20th anniversary last year, and the British sports-car maker's belated celebration is the quickest production Elise ever around its test track. The new Elise Cup 250 can sprint to 60 miles per hour in 3.9 seconds and reach a top speed of 154 mph. It's essentially Lotus' answer to a Porsche Cayman GT4. The Elise Cup 250 replaces the Cup 220 in the model lineup, and Lotus plans to limit production to 200 units annually. The 1.8-liter supercharged four-cylinder now makes 243 horsepower and 184 pound-feet of torque, compared to 217 hp and 184 lb-ft from the predecessor. The company claims the Cup 250 laps its test track in 1:34, which is four seconds better than the 220. On paper, the Cup 250 could give a Cayman GT4 quite a fight. The Porsche's 385 hp wins on power, but it weighs significantly more at 2,955 pounds. Those differences translate to a slower 60 mph run of 4.2 seconds but a faster 183-mph top speed. We also think the upcoming Jaguar F-Type SVR could make for interesting competition around a very tight track. A recent leak suggests the new model has over 560 horsepower and a 200-mph top speed, so it would easily win on an open course. On a curvy circuit, the Lotus could be an intriguing challenger. Lotus Elise Cup weighs a scant 2,053 pounds in normal trim and 2,030 pounds with the optional Carbon Aero package, which includes carbon fiber parts for the front splitter, rear wing, rear diffuser and side-floor extensions. To save weight, Lotus fits the car with a lithium-ion battery, carbon fiber seats, and forged alloy wheels. The suspension and brakes carryover from the 220, including Bilstein dampers, Eibach springs, and AP Racing brakes. Lotus models often have a sparse interior, and that continues with the Cup 250. The options list includes usually common items like air conditioning and cruise control. A package even combines a radio, carpets, and sound deadening. Standard cars come with a red or black Alcantara interior, but leather is available. The Cup 250 goes on sale in April for 45,600 pounds ($65,170 at current rates), but it isn't available in North America. This forbidden fruit makes for an interesting comparison to other stripped-down models, though. For example, the Evora 400, which is for sale in the US, is slightly slower to 60 at 4.1 seconds but its 1:32 time around the Hethel test track is two seconds a lap quicker.