2005 Lotus Elise Base Convertible 2-door 1.8l on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

A Lotus worthy of the legend | 2017 Lotus Evora 400 First Drive

Lotus is back, both literally and figuratively. After the British brand's two-year absence, the Evora 400 marks its return to the American market. It also shows what's in store as Lotus moves forward after a rough few years. We'll cut straight to the point: The Evora 400 is the best car Lotus has ever made. The heritage of the brand founded by Colin Chapman is centered around the holistic benefits of light weight and simplicity. But historically, light was a synonym for fragile. Heap on the old British build-quality stereotypes like leaking windows and intermittent electrics, and you have the Lotus reputation for brilliant but fickle cars. Owning a Lotus is a badge of honor, the car-culture equivalent of riding a fixed-gear bicycle. And while quality has improved, even modern Lotus models like the Elise, Exige, and previous Evora have a decidedly minimalist approach to comfort. That lack of modern amenities kept sales to a minimum before crash-test standards forced Lotus's hiatus from our shores. And by modern amenities we mean basics like functional air conditioning, a cabin you can climb into without pulling a muscle, and trim pieces that don't fall off from normal use. So when we say the Evora 400 is the best Lotus ever, we mean that in more than one way. It's of a material and build quality befitting the $93,785 starting price, and it retains the almost telepathic connection to the driver while increasing performance on all fronts. The 400 in the name stands for 400 horsepower. Power still comes from a Toyota-sourced 3.5-liter V6, but a new supercharger is now intercooled and delivers about 9 pounds per square inch of boost, up from 5.5 psi. It's a 55-hp jump, with a modest torque increase of 7 pound-feet, to 302. The numerical suffix, though, might suggest this is just a variant, like the Evora S was to the original Evora. Not so. Lotus says over two thirds of the parts are new, including front and rear body panels. The new Evora has a cleaner look, less like an inflated Elise and more like the mid-engine exotic that it is. View 29 Photos But the biggest change to the Evora is the interior. The door sill, perhaps the biggest hindrance to practicality, is now 2.2 inches lower and 1.7 inches narrower. The footwell is also 3.3 inches wider. Getting in and sitting now just feels like it does in most other cars, which, for Lotus, is a revelation. Hey, there's room for a dead pedal to the left of the clutch!

The Lotus 3-Eleven 430 is the fastest street-legal Lotus built

You're looking at the fastest street-legal Lotus ever built. Weighing in at 2,028 pounds, the new Lotus 3-Eleven 430 can hit 60 mph in just 3.1 seconds and continue all the way to 180 mph. It's a fitting tribute for 40 years of Lotus cars. As expected, the "430" in its name refers to its power output. There's no four-banger screamer in the 3-Eleven 430: The supercharged, Toyota-sourced 3.5-liter, 24-valve V6 produces 430 hp and 324.5 lb-ft. of torque. There's a lightweight carbon-composite body on an extruded-bonded aluminum chassis, and the carbon side panels are partially exposed for that cool carbon look. You also get variable, six-position traction control, with five levels ranging from 1 percent slip to 12 percent slip to off. Lateral acceleration while cornering is a respectable 1.5 g. At the Hethel test track, the new 3-Eleven 430 has reportedly beaten previous Lotus efforts. With a lap time of 1:24, it's 0.8 seconds quicker than an Exige Cup 430, and it also completely obliterates the previous, 2015 3-Eleven by shaving off 2 whole seconds. Only 20 units will be built, so few people will get to experience the 430 at maximum attack. Lotus has priced the 3-Eleven 430 at GBP102,000 on the road in the UK, which corresponds to $142,525. Related Video: Featured Gallery Lotus 3-Eleven 430 Lotus Convertible Performance lotus 3-eleven