2005 Lotus Elise Base Convertible 2-door 1.8l on 2040-cars

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Lotus will return to its roots with mid-range model due out in 2021

Lotus knows it can't keep manufacturing the Elise, the Exige, and the Evora indefinitely. It will reportedly begin the process of rejuvenating its range in 2021, when it launches a light, driver-friendly sports car named Type 131. British magazine Auto Express learned the Type 131 — an internal designation that won't reach production; Fiat already owns the 131 nameplate — will be deeply and unabashedly rooted in the company's decades-long heritage. It will embrace Lotus founder Colin Chapman's "simplify and add lightness" philosophy thanks in part to a new platform that should be modular enough to underpin other upcoming additions to the firm's range. Coupe and roadster variants of the 131 will be offered, though only one body style might be available at launch. Although Lotus is working on bringing the electric, limited-edition Evija to production, the Type 131 will eschew all forms of electrification in the name of lightness. Power will come exclusively from a gasoline-burning engine, though the report doesn't specify whether it will have four or six cylinders. Our crystal ball tells us it will be a turbocharged and/or supercharged four-cylinder, because the engine will most likely come from Geely (which purchased a controlling stake in Lotus), and there isn't a six-cylinder on its palette of engines. If the report is accurate, Lotus will share official information about the Type 131 in the coming months, and the model will make its debut in the second half of 2021. Interestingly, it will slot neatly between the Exige and the Evora (pictured) rather than replacing one or both. It's too early to tell whether it will be sold in the United States, but every Lotus official Autoblog has spoken to in recent months has stressed America is an important market. On the opposite side of the scale, Lotus is also developing its first SUV. The yet-unnamed model will be built on a platform sourced from within the Geely group (possibly Volvo's CMA architecture), and it will be developed with an emphasis on performance. Enthusiasts will cry foul, but the soft-roader will become the best-selling Lotus. Related Video:

Lotus sells loads more cars, earns way more money

Sports-car company Lotus has reason to be excited. It released some facts on its sales and financial performance for the 2016 and 2017 fiscal year, and it has seen some impressive improvements. According to the company, it sold nearly 60 percent more cars in mainland Europe compared with the 2015/2016 fiscal year, and it sold six times as many cars in the U.S. compared with that year. This helped it go from a loss of GBP16.3 million for the previous year in earnings before interest, taxes, depreciation and amortization (EBITDA) to a GBP2 million profit EBITDA. The fact that those numbers are given before all those extra expenses is noteworthy, though, as it means the company isn't truly profitable yet, despite major gains. The company did report numbers that only excluded tax, and those show the company still lost money. But the good news is that it lost much, much less money than the year before. Before taxes for the 2015/2016 fiscal year, the company lost GBP41.2 million, and this year, it only lost GBP11.2 million. The company expects it will be profitable before tax in the coming year. So Lotus isn't perfectly healthy yet, but this, combined with Geely's recent acquisition, shows it's well on its way to becoming fit as a fiddle. We like the cars Lotus makes, so we hope that things keep getting better, and that we'll maybe get more Lotus models in the future, beyond just the Evora road car and 3-Eleven track car. Related Video: Featured Gallery 2017 Lotus Evora 400: First Drive View 29 Photos Image Credit: Lotus Earnings/Financials Lotus Coupe Lightweight Vehicles Performance

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...