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Lotus said to be planning new sedan, crossover [w/poll]

Lotus has been in limbo in recent years. After former CEO Dany Bahar revealed his plans to build six new models, its parent company was sold, Bahar was sacked, his plans were canceled and a new CEO was hired in the form of former Peugeot chief Jean-Marc Gales. The industry has been waiting ever since to find out what Gales would do with the storied marque, and now we seem to have some indication.
Reports coming in from Malaysia indicate that Jean-Marc presented to the board of parent company Proton a plan for Lotus to build a new sedan and crossover. Though details are scarce, and may seem downright blasphemous for an automaker that built is reputation on lightweight sports cars, it would not be the first time that the House that Colin Built has toyed with either idea.
The company presented the APX crossover concept at the 2006 Geneva Motor Show, and the Eterne sedan concept as part of Bahar's far-reaching plans at the 2010 Paris Motor Show. The new plans may use these concepts as starting points or could go another direction entirely.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

A Lotus worthy of the legend | 2017 Lotus Evora 400 First Drive

Lotus is back, both literally and figuratively. After the British brand's two-year absence, the Evora 400 marks its return to the American market. It also shows what's in store as Lotus moves forward after a rough few years. We'll cut straight to the point: The Evora 400 is the best car Lotus has ever made. The heritage of the brand founded by Colin Chapman is centered around the holistic benefits of light weight and simplicity. But historically, light was a synonym for fragile. Heap on the old British build-quality stereotypes like leaking windows and intermittent electrics, and you have the Lotus reputation for brilliant but fickle cars. Owning a Lotus is a badge of honor, the car-culture equivalent of riding a fixed-gear bicycle. And while quality has improved, even modern Lotus models like the Elise, Exige, and previous Evora have a decidedly minimalist approach to comfort. That lack of modern amenities kept sales to a minimum before crash-test standards forced Lotus's hiatus from our shores. And by modern amenities we mean basics like functional air conditioning, a cabin you can climb into without pulling a muscle, and trim pieces that don't fall off from normal use. So when we say the Evora 400 is the best Lotus ever, we mean that in more than one way. It's of a material and build quality befitting the $93,785 starting price, and it retains the almost telepathic connection to the driver while increasing performance on all fronts. The 400 in the name stands for 400 horsepower. Power still comes from a Toyota-sourced 3.5-liter V6, but a new supercharger is now intercooled and delivers about 9 pounds per square inch of boost, up from 5.5 psi. It's a 55-hp jump, with a modest torque increase of 7 pound-feet, to 302. The numerical suffix, though, might suggest this is just a variant, like the Evora S was to the original Evora. Not so. Lotus says over two thirds of the parts are new, including front and rear body panels. The new Evora has a cleaner look, less like an inflated Elise and more like the mid-engine exotic that it is. View 29 Photos But the biggest change to the Evora is the interior. The door sill, perhaps the biggest hindrance to practicality, is now 2.2 inches lower and 1.7 inches narrower. The footwell is also 3.3 inches wider. Getting in and sitting now just feels like it does in most other cars, which, for Lotus, is a revelation. Hey, there's room for a dead pedal to the left of the clutch!