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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus to layoff a quarter of its workforce

Lotus has issued a press release to day, wherein it indicates that a "need to both reshape its organisation and to reduce costs" may result in the loss of "up to 325" jobs. That's a fairly significant number of layoffs for any company, but considering that Lotus currently employs 1,215 people (per the company's bio in the same release), it could mean a full 25-percent of the automaker's workers could soon be sharpening their resumes.
CEO Jean-Marc Gales says in the statement that Lotus has "worked very hard to avoid the need to make this proposal," but admits that it is now "essential" to the future of the company. The chief indicates that post-restructuring, he expects Lotus to be a "leaner" and "more competitive" organization, one which - and we can all see a little silver lining here - is focused on "producing class-leading sports cars and innovative engineering."
The 325-job number appears to be soft at this point, with the statement indicating that some negotiation about which and how many posts will be cut is yet to come. Further, the company may "redeploy" some employees, and may even recruit new blood for "key roles," all with an eye toward running the strongest possible team going forward. Though, we imagine that the recruitment bit won't fly well for those employees getting the sack.

Lotus Emeya 'hyper-GT' teased before September 7 debut

The Lotus Type 130 became the battery-electric, 1,972-horsepower Evija coupe. After an ICE diversion for the Type 131 to become the Emira, the Type 132 became the battery-electric Eletre "hyper-SUV." The Type 133 four-door is nearly upon us, and we now know its name will be the Emeya. This corrects the error of thinking the sedan will be called the Envya, based on Lotus filing to trademark that name. A brief Emeya teaser for the "hyper-GT" before a debut September 7 announces a challenger to EVs like the Porsche Taycan, spicier variants of the Lucid Air, the Tesla Model S Plaid, and less obviously, the Polestar 5 from the also-Geely-owned sibling brand.  Naturally, the teaser offers just a small taste of what's ahead. We see a quartet of thin, hockey-stick LED headlights, finally exposed after Lotus hid the upper lights behind camouflage on prototypes. There's a full-width LED light bar in back, underneath the active spoiler at the base of the rear window. And a brief moment 18 seconds into the video shows a large front brake caliper in yellow, painted with the automaker's name and the words "Carbon Ceramic."    The Emeya will be based on the same internal package as the Eletre. If the sedan gets two output ratings like the SUV, the template indicates baseline performance from a dual-motor powertrain of around 595 or 893 horsepower, and battery packs of either 92 kWh or 120. European range estimates for the SUV come in at 373 miles for the less powerful S trim, 304 miles for the stouter R. With the sedan having less of a battle to fight against the wind, we'd expect those spec-sheet numbers to improve. Practical use could tell a different story, engineers saying they tuned the Emeya to be a driver's car and benchmarked the Taycan. The feature list should include an 800-volt architecture and fast charging up to 350 kW, all-wheel drive, rear-wheel steering, active roll control, and the Eletre's active front intake shutters. Figured to be less than two inches longer than a Taycan, spy shots from last year showed the same minimalist driving space as the Eletre, but a dedicated four-seat interior. That extended center console could have been part of an option package, though. The SUV isn't making it to the U.S. until next year. We figure the sedan should arrive here afterward, likely for the 2025 model year. We'll know more on September 7.  Video Green Lotus Electric Future Vehicles Luxury Performance Sedan