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Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus won't rule out SUV, but first we'll get a new Elise

Not even Lotus can ignore the sales potential of SUVs. Speaking to media yesterday, Lotus CEO Jean-Marc Gales said "The SUV is an interesting market. We're working on a concept but haven't made a decision yet." Lotus has reorganized lately, and is cash flow neutral on a path to future profitability. Put away your pitchforks. Yes, Lotus is the last automaker we'd expect to make an SUV, but nearly every other carmaker has already given up resistance. And we surmise that even a Lotus SUV would follow the Lotus founder Colin Chapman's famous ethos of "Simplify, and add lightness." At least relatively. Or, as Gales put it, "We stick to our roots, because they are enviable roots." That means the new Elise, coming in 2020 and destined for America, will be a lot like the current model sold in other markets. As we reported last week, Gales confirmed that the next Elise will be slightly wider to accommodate side airbags, but otherwise will have similar dimensions and power-to-weight ratio. The Evora 400 Roadster is also still planned, but won't come stateside for at least two years. "Lotus will not fit electrical steering [systems]. They take away the steering feel." And while the SUV ship may sail, there are still a few heretical ideas left in Hethel. In confirming that the Elise will add assisted steering in the next generation, Gales assured us it would be hydraulic. "Lotus will not fit electrical steering [systems]. They take away the steering feel." Also off the table for Lotus is any kind of hybrid. Speaking to Autoblog, Gales explained that hybrid systems adds weight, complexity, and take up space. The first two items go against the core values at Lotus, and the third creates packaging issues. "Besides, when you have low mass it's easy to be efficient," the CEO said. He added that a pure EV might be something Lotus would consider, but not anytime in the near future. Lotus returns to the US this year with the Evora 400. Stay tuned for our first drive review in a couple of days (spoiler alert: the car is awesome). And beyond the Evora convertible and next Elise, Gales says "You will enjoy many more cars from our company." We can't wait.Related Video: Lotus Convertible Coupe SUV Performance lotus evora 400 jean-marc gales lotus evora 400 roadster

Yeah, it's more than 10 better | 2018 Lotus Evora Sport 410 Quick Spin

Doesn't it drive you crazy when you get a new toy and within weeks they announce a new, improved version? That's exactly what Lotus has done with the new Evora 400. Just as this two-plus-two coupe is wowing US buyers with its combination of light weight and old-school ride and handling, those sneaky devils have gone and produced a lightweight, sport version. Your correspondent attended the launch to test the waters, but in the process found that you'll still have time to enjoy your stock 400 model, since the Sport won't be gracing US shores before next summer – Lotus still has to engineer its lightweight construction for US safety regulations. And will you then want to swap for one at a likely price in excess of $105,000? Read on. Not if you plan to carry the kids, since the new Sport 410 is now strictly a two-seater. The vestigial rear perches, along with the air conditioning, stereo wireless, rear bulkhead glass, sound insulation, door trims, and even the mud flaps have been jettisoned to reduce mass. As a result, you can't see much out of the rear-view mirror except carbon-fiber stays. Other weight-saving measures include new carbon-fiber panels for the roof, rear deck, and front and rear panels. There's a new lithium-ion main battery saving 25 pounds and an optional titanium exhaust system that's lighter and sounds saucier. Total weight saving is 154 pounds compared to the 400, which makes the curb weight a feather-like 2,923 pounds despite the addition of a new transmission oil cooler. It pushes itself into the ground harder, too. Aerodynamic tweaks such as the front splitter and rear spoiler increase downforce from 19 pounds to 40 at 100 mph and from 71 pounds to 141 at 150 mph. Lotus has tweaked its inlet-charge-cooled and supercharged 3.5-liter V6 Toyota Camry engine to yield 10 extra horsepower for a total of 410 (hence the name) at 7,000 rpm and 302 pound-feet of torque at 3,500 rpm. The 410 will hit 60 mph in 4.0 seconds with the six-speed manual, or in 3.9 with the six-speed automatic. Suspension adjustments include re-valved dampers and an effective spring-rate increase thanks to the lighter weight. The hydraulically assisted steering and AP Racing brakes with two-piece rotors remain the same, as does the geared Torsen-type limited-slip differential. The Sport runs on specially forged Magnesium lightweight wheels shod with Michelin Pilot Sport Cup 19/20-inch tires front/rear.