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New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Lotus Emeya concludes winter testing, brings unique treats

Think of the Lotus Emeya as the sedan form of the Eletre SUV, transferring Lotus' newest brand values into a body style closer in spirit to the old Lotus. As the automaker marches toward production later this year, we've got a few more details on what's to come with the English foe of the Taycan competitor. Battery size is said to be 102 kWh; if that's accurate, that would be down slightly on the Eletre SUV's gross 112-kWh battery that provides a usable 109-kWh. Lotus says the sedan's range will be "broadly similar" to the Eletre, which is rated to go up to 373 miles on the WLTP cycle. The sedan, like its brother, is built on an 800-volt system capable of 350-kW fast-charging, and uses two motors to power both axles. A top-shelf Emeya R trim should pack the same power as the Eletre R, 905 horsepower and 726 pound-feet, the Emeya's lower profile and lighter weight taking a coupe of tenths off the Eletre's 2.95-second sprint to 60 miles per hour.  At least two wild specs separate the Emeya from the Eletre: A 55-inch augmented-reality head-up display. Lotus says the projection on the Electre is 29 inches. In addition to being "the largest and most advanced in any Lotus," it offers "a Snow Mode which turns the display blue, helping the driver to see the outline of the road more easily against a white background." Who needs an Apple Vision Pro, eh?  The sedan also fits an active rear spoiler that's four inches broader than the SUV's from front to back, at 11.7 inches compared to 7.7 inches. Adjusting the spoiler's angle on the SUV can produce up to 112.5 kilograms of downforce. The sedan's spoiler rings up a maximum of 215 kg of downforce at speed. The Emeya's top speed is an electronically capped 159 mph, six miles per hour below the SUV's, done to preserve battery health.  Lotus recently concluded a series of winter tests that are part of the company's three-year development testing across 15 countries, working out the Emeya in temps as low as negative 13 Fahrenheit and locking the car in a freezer at -40 F to gauge how its systems performed.  After going on sale in China, the Emeya heads to Europe and then to the U.S., so we shouldn't expect it until sometime next year, joined by the Evija hypercar. Car magazine said it saw a Lotus presentation that mentioned an MSRP of $100,000, almost identical to the base Porsche Taycan's U.S. MSRP.  Related Video:

Lotus supposedly working up a new Elan, again

Geely's investment in Volvo, and giving Volvo the freedom to do what Volvo knows how to do, propelled the Swedish automaker to another level. This could be the year English automaker Lotus begins the same climb. Late last year, Bloomberg said Geely committed an initial $2 billion to the Lotus renaissance. That number was low, the Financial Times reporting Geely planned to invest billions over the next five years. In May this year, Lotus announced it was hiring 200 new engineers and opening a new engineering center to develop a new range of SUVs, GTs, and sedans that would expand consumer appeal to triple its current annual volume. Sports cars are a vital part of the new mix as well, Autocar citing Lotus insiders for a report that a new Elan convertible sports car has "a strong possibility of being revived in the next few years" as a nameplate.    Lotus made a splash about bringing back the Elan — along with a new Esprit, Eterne, Elise, Elite, and city car — at the 2010 Paris Motor Show. That was a very different Lotus, when Malaysian automaker Proton owned the English outfit and ex-Ferrari marketing honcho Dany Bahar manned the helm. In spite of promises of funding, the team at Hethel lurched through years of corporate drama and dire finances until Geely took over in 2017. The latest Elan whispers sketch a convertible targeting the Porsche 718 Boxster - Lotus in general has Porsche in its sights. The car pictured above is from the first re-animation of the Elan badge, from 1989 to 1995. A coming Elan would sit above the Elise in the lineup, with more space, amenities, and luxury, at the same time as it would focus on being the lightest and most agile in the segment. Before that arrives, however, Lotus needs to finish developing the sports car platform that will help carry the brand's new range for the next decade; The Lotus SUV uses Volvo's SPA architecture that carries the XC90 and XC60. CEO Phil Popham's Vision-80 program — which now seeks to grow annual volume not merely triple but six-fold to 10,000 cars by 2029 — will be centered around the multi-material architecture that replaces the Elise and Evora architectures presently employed. Due in two years, the rivet-bonded "alloy-core" chassis will likely include carbon fiber and other advanced materials.