2009 Lotus Exige S 240 Coupe 1.8l Ardent Red Touring Package on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too. To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The place is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above. Related Gallery Paris 2010: Renault Twizy View 15 Photos News Source: Renault Middle East via YouTubeImage Credit: Related images copyright 2014 Drew Phillips / AOL Marketing/Advertising Motorsports Lotus Renault Coupe Electric Videos renault twizy Romain Grosjean lotus f1 team pastor maldonado

Radford Type 62-2 John Player Special takes the coach-built sports car even higher

Radford revealed its Type 62-2 a month ago, and today the coach-building company is releasing its first 62-2 variant. It’s simply called the JPS, short for John Player Special. YouÂ’d be able to guess that just by looking at the car, though, as itÂ’s completely done up in the traditional John Player Special black and gold livery. This JPS Type 62-2 isnÂ’t just a livery either. ItÂ’s the most extreme version of the car, even more so than the Gold Leaf version of the standard Radford that improves matters over the “Classic” model. Engine output sees a sharp turn upwards from 500 horsepower to 600 horsepower in the JPS. ItÂ’s still using the 3.5-liter supercharged V6 youÂ’d find in the Lotus Evora (an engine Lotus borrows from Toyota), but this one is heavily modified. Radford says it uses upgraded pistons, new connecting rods, camshafts and an upgraded supercharger. Plus, itÂ’s running a more aggressive engine calibration. Hauling it to a stop are upgraded brakes — Radford uses carbon ceramic rotors and AP calipers. New and larger carbon composite wheels (18-inch front and 19-inch rear) from Dymag are fitted and wrapped with Michelin Pilot Sport Cup 2 tires. Plenty of appearance and aero changes are made to separate the JPS from the other Type 62-2s. Radford says itÂ’s either lightly massaged or made big changes to every area of the bodywork. YouÂ’ll notice a giant new splitter up front, larger side air intakes to cool the more powerful engine and a more extreme diffuser in back to produce more downforce. WeÂ’ll also note that the JPS “livery” is not a sticker package; itÂ’s all painted on, requiring hours and hours of work by hand. Pricing for the JPS hasnÂ’t been revealed, but itÂ’s guaranteed to be expensive. This special model will be sliced out of the total production of Type 62-2s. Only 12 of the 62 total cars will be the John Player Special cars, so theyÂ’ll be incredibly rare — Radford says itÂ’s currently taking build slot applications, so you still have a shot at buying one. If you want to see the JPS in person, Radford says it will be on display at this yearÂ’s Goodwood Revival. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.