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New 2024 Lotus Emira priced at just under six figures

Unveiled in 2021, and delayed earlier in 2023 allegedly due to certification-related issues, the 2024 Lotus Emira is finally ready to turn its wheels on American pavement. The coupe appears on the firm's online configurator, but it costs significantly more than initially announced. Buyers will have two Emira flavors to choose from. The entry-level car uses a Mercedes-AMG-sourced 2.0-liter four-cylinder engine that's turbocharged to develop 360 horsepower and 310 pound-feet of torque. It spins the rear wheels via an eight-speed automatic transmission. Next up is a supercharged, 3.5-liter V6 provided by Toyota and rated at 400 horsepower and 310 pound-feet of torque. The six-cylinder spins the rear wheels via a six-speed manual transmission, though a six-speed automatic that bumps the torque figure to 317 is a $2,150 option. Pricing for the base Emira starts at $99,900 excluding destination fee, which hasn't been published yet, while the V6-powered car carries a base price of $105,400. Note that these figures only apply to the First Edition model; Lotus hasn't detailed or priced the other available trim levels. For context, the Geely-owned British brand initially announced prices of $85,900 and $93,300 for the four-cylinder- and V6-powered models, respectively. An earlier report blames the increases on the supply chain-related constraints that have plagued most carmakers since 2020. Enthusiasts configuring an Emira have a long list of options to choose from. Lotus offers Touring and Sport chassis configurations (the latter brings a firmer suspension system), 13 paint colors, a Black Pack that bundles black exterior trim pieces, and three wheel designs. Inside, you've got several leather and Alcantara upholsteries to choose from plus a vehicle tracker, a HomeLink transceiver, and tinted windows. Lotus dealers across the nation will begin receiving the V6-powered Emira First Edition in the third quarter of 2023, while buyers waiting in line for a four-cylinder-powered model won't get their car until the first quarter of 2024. Additional trim levels should join the range later on. Related video:

Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

Lotus Evora Sport 410 will come to North America this year

Just a year after debuting the 400-horsepower Evora 400, Lotus now reveals the Evora Sport 410, which sharpens the coupe even more. As the name suggests, power creeps up to 410 hp, but the more impressive change is the 154-pound drop in weight. Like the 400, the new model is even on the way to the US. "A specific North American version of the Evora Sport 410 will be announced later in 2016 along with the price," Alastair Florance, Lotus Group PR Manager, told Autoblog. We hope it's as light here as in the rest of the world. The Evora Sport 410's extra power and fewer pounds translate to improved performance. The run to 60 miles per hour now takes 3.9 seconds, versus 4.1 seconds for the Evora 400. The top speed remains the same at 186 mph. The latest model is also three seconds per lap faster around Lotus' Hethel test track compared to the 400. Lots of new carbon fiber parts are the key to the significant weight loss, which takes the coupe down to 2,921 pounds. The front splitter, roof, tailgate, rear diffuser, sport seats, and front access panel are now made from the lightweight material. Inside, there are single-piece door panels, which no longer have armrests or stowage pockets. Lotus plans to build 150 Evora Sport 410s a year, but it's not clear whether that figure includes the North American specific model. Prices in the UK start at the equivalent 79,900 pounds ($112,000 at current exchange rates). We don't yet know US numbers, but the Evora 400 sells for $89,900 here. You can assume a higher cost for this model's greater performance. Lightening strikes again: The Lotus Evora Sport 410 • 0-60 mph in 3.9 secs and a top speed of 186 mph • 70 kg slashed from the weight of the Evora 400 • Comprehensive carbon fibre package as standard • Increased power, reduced mass, sharper handling • Total production limited to one-hundred and fifty vehicles per year In a move that should surprise no one, Lotus has raised the bar once again by lightening the Evora in order to develop the sensational Evora Sport 410. Following on from the recently announced Elise Cup 250, and the Exige Sport 350, Lotus' famous Lightweight Laboratory has been hard at work cutting the weight of the Evora 400 by a massive 70kg. With a host of high-performance carbon fibre components as standard, and sharing the 410 hp supercharged engine with the track-bred 3-Eleven, the Lotus Evora Sport 410 clocks 0-60 in 3.9 seconds on its way to a top speed of 186mph.