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Lotus Esprit all but ready to go, but held back by management issues

Brief and disappointing is this report from Autocar on the status of the Lotus Esprit: it is finally ready and sitting at the light, but the light might not go green for a long time. The good news is that from being a concept two years ago at the Paris Motor Show, the aluminum and carbon fiber revival coupe is "purportedly almost finished." It is powered by a twin-turbo, 5.0-liter V8 with something like 650 horsepower, boosted by a kinetic energy recovery system (KERS) and shifting through a seven-speed paddleshift transmission. Even with all that, the UK price is said to be around that of a Porsche 911 4S Cabriolet, and the car only needs "signing off and minor tweaking."
The bad news is that former company owner Proton couldn't stay independent long enough to see through the company's ambitious five-concept-car assault - led by then-CEO Dany Bahar who was hired explicitly to lead such a campaign - and was swallowed up by Malaysian auto supplier DRB-Hicom. For a brief spell Lotus had to shut down production for lack of funds. Then the new owner cleaned house, sweeping out Bahar and, according to the Financial Times just one month ago, the Esprit and every other concept with it. Just after the FT piece came out, Lotus denied the Esprit had been canceled. Still, according to Autocar, the management whirlpool is keeping the Esprit "far from becoming a production reality."
If we're honest with ourselves, we'll keep in mind that the Esprit has been slipping into and out of a terminal ether for what seems like decades. None of us knows what is going on inside Hethel HQ, but the fact that there really is a lightweight, twin-turbo, 650-hp Lotus Esprit finally ready to be produced has to be, in spite of all else, very good news.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Watch the Lotus 3-Eleven run down Porsches and destroy the Nurburgring

The Lotus 3-Eleven is the automaker's most powerful production machine to date. Roughly a year ago, Lotus set out to show just how capable the 3-Eleven is by sending the open-top track-focused machine to the Nurburgring. Lotus claims the car set a blistering time of 7:06 around the track. Now in a belated celebration, automaker released two new, short clips of the vehicle sprinting around the Green Hell. There's no questioning just how capable the 3-Eleven is. In both videos, which are shot from the driver's seat, the track car chases down various Porsches at an impressive rate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. While there's some controversy over how Lotus set the time, the 3-Eleven's claimed Nurburgring pace is quicker than a Nissan GT-R Nismo and is just four seconds slower than a Lamborghini Aventador LP750-4 SV. Earlier this year, Germany's Sport Auto magazine took the 3-Eleven to the Hockenheimring where the track car managed to set a new record, besting the likes of the Porsche 918 Spyder. With a claimed dry weight of just 1,962 pounds, the 3-Eleven focuses emphasizes lightweight structure over massive power. Still, it's Lotus' most powerful production car with a 3.5-liter supercharged V6. In the right hands, the 3-Eleven can sprint to 60 mph in 3.0 seconds and managed to lap the automaker's test track 10 seconds quicker than the Evora 400. Marc Basseng, the racecar driver piloting the 3-Eleven, claimed the 3-Eleven could go even faster around the Nurburgring with less traffic. After watching these new clips, we would have to agree. Related Video: