Coupe 3.5l Factory Warranty One Owner Clean Carfax Navigation Technology Package on 2040-cars

Auto blog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus introduces Certificate of Provenance program

Lotus is diving into its vast archives to make it easier for owners to trace their car's history. It launched a global program called Certificate of Provenance that provides historical information about a specific car. Available through authorized Lotus dealers, the Certificate of Provenance includes details like the car's VIN and its original color. It also notes the date the car rolled off the assembly line in Hethel, England, and the date it entered the company's dealer network. Key specifications, including the engine, the transmission, and the extra-cost options the original owner ordered, are printed on a personalized Build Specification Letter. Owners who order the certificate will also receive a letter from Lotus CEO Phil Popham in which he pledged to explain the changes going on at the company, and how it's preparing for the future. Summing up the situation in a letter will likely be easier said than done, because Lotus (which is now controlled by Geely) is undergoing a complete transformation that includes a major product expansion and a renewed focus on the American market. It called the Evija, its first electric model, a trailblazer whose technology will permeate other battery-powered cars.   Related: Geely, with Volvo's help, plans to grow into a global auto giant   In addition to the aforementioned documents, enthusiasts who order a Certificate of Provenance will also receive an aluminum plaque engraved with the owner's name, a leather keychain, a carbon fiber bookmark, and a Lotus pen. Pricing starts at GBP170 plus the cost of shipping in the United Kingdom, a sum that represents about $225. And any Lotus owner can order it regardless of whether they own a 1959 Elite or a 2020 Evora GT. The first car certified by Lotus is a 1981 Esprit Turbo (pictured) that stands out as the last company car ordered by company founder Colin Chapman. Wearing registration number UVF 464X, it remained in Chapman's possession until his death in 1982, and it was sold to a private buyer the following year. Lotus recently purchased it with 11,000 miles on its odometer, and it plans to restore it before adding it to its heritage collection. Chapman didn't settle for a regular-production Esprit Turbo. He ordered his car with power steering (which wasn't available on the Esprit at the time), a lowered suspension, and modified brakes. He also ordered BBS wheels. Related Video:

Lotus Elise Sprint adds lightness to lightness

Lotus announced the introduction of a new Elise trim level that exemplifies founder Colin Chapman's famous phrase of "simplify and add lightness." The new Elise Sprint combines the weight savings of the current standard Elise, along with a number of Sprint-exclusive parts for what Lotus claims is the model's most significant weight loss yet of about 90 pounds over the old model, bringing the car's dry weight (not curb weight) to 1,759 pounds. The exclusive Sprint parts account for about 57 pounds of that loss. They include a lithium-ion battery, forged wheels, polycarbonate rear window, and carbon fiber for the seats, roll bar cover, engine cover, and access panel. Interestingly, the biggest savings come from the lithium-ion battery, which is roughly 20 pounds lighter than the normal battery. Lotus also includes the optional two-piece brake rotors and carbon fiber door sills to reach the 90 pound total. This all translates to slightly quicker 0-60 mph times for Elise Sprint models over their Sport counterparts. Both the 1.6-liter 134-horsepower Sprint and 1.8-liter 217-horsepower Sprint 220 models complete the run to 60 mph a tenth of a second quicker than the equivalent Sport versions, with times of 5.9 and 4.1 seconds respectively. The weight loss also results in a price gain. For either Sprint model, you'll end up paying an extra GBP5,000, which is a bit over $6,100 at current exchange rates. Of course, the Elise isn't available in the US anyway, so it's a moot point. Related Video: