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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

This Lotus Evora 410 is a custom tribute to the original Esprit

We love the Lotus Evora, whether it's in the current 400 trim or new 410 trim, and now an enthusiast has ordered up perhaps the coolest livery. It's an Evora 410 in an Esprit tribute scheme. And it isn't modeled after just any first-generation Esprit, but rather the car featured in the James Bond flick, The Spy Who Loved Me. The car is a one-off commissioned by a customer through the Lotus Exclusive program, which offers buyers the opportunity to have the car customized with special paint, graphics, body work, and interiors. In the case of this particular Evora 410, the car has a white paint job and features a bumper and blacked-out grille. Extending from the top of the grille is a black stripe that bisects the body. These cues represent the black bumper and stripes of the Esprit. Another nice touch is the Evora name on the panels just aft of the side windows. They've been written in the same font as the classic Esprit. Lotus also points out that the bare carbon-fiber engine cover is meant to look a bit like the glass hatch of the original car. They're all simple, subtle touches, but they come together to create a classy and convincing tribute. Inside, things only get better. The upholstery features Tartan inserts that were popular and common on '70s sports cars. The shift knob is also now made from wood. They're joined by a heaping helping of black Alcantara and red stitching. Mechanically, this Evora 410 is effectively unchanged from the standard model. But as we said, that's fine since the standard model, with its 410-horsepower supercharged V6, is excellent. It should be noted though that, being a standard 410, it does not have the ability to travel underwater. As mentioned at the top, this car is presently a one-off built for a customer using Lotus Exclusive. So don't expect to start seeing these at dealer lots. However, you probably could still order a similar car through Lotus Exclusive. Or you could use the program to customize your Evora 410 some other way, say in black and gold like the John Player Special Lotus F1 cars, or maybe the company's green and yellow racing colors. All we're saying is, as cool as this is, don't let that restrict you from trying something new. Related Video: