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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Exige V6 Cup takes extreme to the extreme

What separates a road car from a race car? You're looking at it. It's the Lotus Exige V6 Cup, a model based on what is already one of the most hardcore performance machines on the road, albeit upgraded to an even harder-core spec. It's a good 130 pounds lighter than the Exige S (a vehicle which didn't have much flab to trim in the first place) and can hit 60 in under four seconds. With the notably exception of certain versions of the Porsche 911, there aren't a lot of six-cylinder cars that can claim that kind of performance.
In fact, the Exige V6 Cup is so close to race spec that it's already eligible for a number of racing series. Just bolt in the removable FIA-certified roll cage, maybe swap on some slick tires and you're good to go. Then you can drive it home again when you're done, just like in sports car racing's heyday. But don't take our word for it: the team over at XCar took the V6 Cup to the UK's Goodwood circuit to see how it compared to the Exige S it recently drove, and you can view the stirring results in the video below.

Lotus Emira GT4 car revealed, ready for the race circuit

It’s time for the Lotus Emira to go racing. YouÂ’re looking at the first photos of the Emira GT4 race car here, which is the competition spec version of the Emira road car we got to see revealed at this yearÂ’s Goodwood Festival of Speed. Lotus didnÂ’t provide a ton of details, but we know the important stuff. Its body is made of composite, and a bunch of changes are made in the name of aerodynamics and downforce. The clean and simple lines of the Emira are interrupted by items like the large front splitter and huge rear wing. By and large, though, the basic Emira design and structure remain the same outside. WeÂ’ll also note that the GT4 is hand-built, whereas Lotus is attempting to bring more automation to the road carÂ’s assembly. The engine used in the GT4 is the tried-and-true Toyota-sourced 3.5-liter V6 (not the new AMG four-cylinder). Per usual, itÂ’s fitted with a supercharger, and Lotus says itÂ’s good for up to 400 horsepower with a 7,200 rpm redline. You get a six-speed xTrac sequential transmission (the only transmission option), and the car is fitted with a limited-slip differential. Braking is handled by race-spec Alcon discs and calipers, and Ohlins coilovers keep the body in check. In all, Lotus says the dry weight is 2,778 pounds. This car was developed with RML Group, a British racing engineering company. “The all-new Emira GT4 is an exciting next step following the hugely successful launch of the Emira road car,” says Richard Selwin, Lotus Race Program manager. “We have worked hard with the team at RML Group to ensure this next-generation of Lotus GT car will deliver race-winning performance.” Those entering racing series will be allowed to buy this Emira GT4 cars for the 2022 racing season. However Lotus says availability will be very limited for the first year. It expects to be able to meet total global demand for 2023 as production of the race car continues. Pricing wasnÂ’t made available initially. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.